“…A second type of decoupling, called means-ends decoupling, spurs from too strict an adherence to the letter of VSS requirements, which may not be adequate for leading to the desired social and environmental outcomes in the context of implementation (de Bakker et al, 2019;Christensen et al, 2017;Wijen, 2014). While VSS aim at defining universal rules to deal with global challenges, implementation happens in idiosyncratic local contexts that do not easily align with global rules (Heimer, 2013;Huising & Silbey, 2011) and that differ significantly in their technologies, ecological and social systems, resources, and capabilities (Corredoira & McDermott, 2014;Perez-Aleman, 2013, 2011. Therefore, even when full compliance is achieved, implementing the requirements might not yield the desired goals, given the context specificities (Wijen, 2014).…”