2013
DOI: 10.1080/09669582.2013.819875
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Reimagining the application of sustainability to the hospitality industry through a virtue ethics framework

Abstract: There is growing recognition that achieving sustainability through current means is not making progress. This awareness has led to the development of a wide range of alternative ways of viewing and approaching sustainability. In these attempts to reconfigure how to achieve sustainability, the potential contribution of virtue ethics is not explored fully. This conceptual paper addresses the ethical dilemma of whether keeping the hospitality industry sustainable is necessarily in conflict with the world's sustai… Show more

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Cited by 30 publications
(15 citation statements)
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References 45 publications
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“…It also helps that its corporate policies change ''customers' behaviour in beneficial ways-by, say, increasing demand for green products that the firm makes'' (Economist 2014a, p. 53). All this eventually translates, ceteris paribus, into higher profits, which suggests that it is possible to reconcile the corporate good with the social good (Wijesinghe 2014). Nonetheless, there is a world of difference between a decision to behave responsibly because company owners/managers believe that such conduct is likely to result in ''reputational gains'' (the instrumental and selective approach) and a decision to behave responsibly because one believes that only such conduct is ''fundamentally good'' and ''morally right'', irrespective of whether it translates into any gains or not (the holistic and normative approach).…”
Section: Socioemotional Wealth and Company Reputationmentioning
confidence: 99%
“…It also helps that its corporate policies change ''customers' behaviour in beneficial ways-by, say, increasing demand for green products that the firm makes'' (Economist 2014a, p. 53). All this eventually translates, ceteris paribus, into higher profits, which suggests that it is possible to reconcile the corporate good with the social good (Wijesinghe 2014). Nonetheless, there is a world of difference between a decision to behave responsibly because company owners/managers believe that such conduct is likely to result in ''reputational gains'' (the instrumental and selective approach) and a decision to behave responsibly because one believes that only such conduct is ''fundamentally good'' and ''morally right'', irrespective of whether it translates into any gains or not (the holistic and normative approach).…”
Section: Socioemotional Wealth and Company Reputationmentioning
confidence: 99%
“…In principle, measures in the field of sustainable development mean short-term expenses and benefit only in the long run. We can therefore agree with Wijesinghe (2014) that the prevailing opinion is that unrestricted growth and profit is "good" and even essential for success of tourism businesses.…”
Section: Economic Issues and Sustainabilitymentioning
confidence: 57%
“…Wijesinghe (2014) critically reflects on it claiming that if hospitality/tourism organisations focus solely on profit maximisation, then the organizations diminish themselves within, undermining the whole industry, eventually leading to an unsustainable and crisis ridden world.…”
Section: Economic Issues and Sustainabilitymentioning
confidence: 99%
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“…Various authors in this literature have indicated that human resources, the physical infrastructure, and technological communications are all indicators of tourism system defragmentation. Wijesinghe (2014) stated the commercialism and capitalist globalization continue to challenge the survival of the world as morality concerns toward responsible sustainability are at cross-roads with development. Therefore, the control of tourism continues to be challenged within the many areas and entities of tourism management.…”
Section: Social Mediamentioning
confidence: 99%