2017
DOI: 10.1007/978-3-319-67431-5_2
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Reinforcement Sensitivity and Engagement in Proactive Recommendations: Experimental Evidence

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“…For example, The emerging field of NeuroIS 10 employs sensors and methodologies from neuroscience in order to more accurately understand the cognitive processes of users when interacting with technology and information systems. For instance, Rook et al (2018) observed that users with specific personality traits (such as an anxiety-related behavioral inhibition) tend to be more engaged when confronted with proactive recommendations and that the accuracy of provided recommendations moderates this effect, i.e., inaccurate recommendations make them ruminate about them.…”
Section: The Role Of User Studiesmentioning
confidence: 99%
“…For example, The emerging field of NeuroIS 10 employs sensors and methodologies from neuroscience in order to more accurately understand the cognitive processes of users when interacting with technology and information systems. For instance, Rook et al (2018) observed that users with specific personality traits (such as an anxiety-related behavioral inhibition) tend to be more engaged when confronted with proactive recommendations and that the accuracy of provided recommendations moderates this effect, i.e., inaccurate recommendations make them ruminate about them.…”
Section: The Role Of User Studiesmentioning
confidence: 99%