Relaciones entre los actores públicos y privado individual del alojamiento turístico en Santa Clara

Abstract

Tourism is a multisectoral activity and to a large extent depends on a healthy relationship between the different components of the sectors involved. The capacity of tourism development of a territory is directly related to the will of the actors to establish relations between themselves, being involved in a joint and coordinated way in the improvement of the conditions of the territory to assume the challenges derived from these processes. With the emergence of the private-individual sector in the economic activity of Cuba and its dynamic development in the context of the new economic policies of the country, it is necessary to scientifically analyze the relations that occur between them and the state through a relational diagnostic procedure. The results obtained show the characteristics and inadequacies of the cooperation relations between the state and private actors of the tourist accommodation; a condition that limits the participation of these actors in the various mechanisms of tourism development in the municipality of Santa Clara and provide the local government with valid information to establish strategies for cooperation between both sectors based on the conformation of networks of territorial tourism.

Structural Analysis of the Cooperation Network Among the Tourist Accommodation Actors in Santa Clara City, Cuba

“…Although there is an increasing number of investigations that include the analysis process in which the interested actors participate, there is still no methodological body of scientifically agreed analysis. Therefore, the procedure for the definition of integrated cooperation strategies among the actors of the tourist accommodation of a territory, provided by Alvarez, 2015 [2,3], is proposed. This proposal would facilitate as a result the necessary strategies to establish the relational structure oriented on the side of establishing the principles for the management of relations between actors of the tourist accommodation in Cuba.…”

“…In tourism, there are four remarkable actors, which have a great capacity to influence and shape the territory: the local community, the state sector, the private sector and the tourist, which are not part of the territory, formed as a destination, however, the symbolic appropriation power they exert in that space is very important [11]. The scientific literature has been insisting that the capacity of tourism development in a territory is directly related to the willingness of the actors to establish connections among themselves [3] being involved in a coordinated and joint way in the improvement of the conditions of the territory to assume the challenges derived from these processes [16]. At the same time, the cooperation encourages the private additional investment, as well contributes to diminish the public deficits, delivers public resources for other purposes, and in general stimulates the economy as a whole [13].…”