Emissivity is a material property that must be measured before an accurate noncontact temperature measurement can be made. We have developed a novel instrument for measuring apparent emissivity under a controlled atmosphere, providing data for applications in radiation thermometry. Our instrument employs a split furnace, a sample-blackbody component, two custom-designed radiometers, and a controlled atmospheric system. We measure across the temperature range from 973 to 1423 K and the spectral range from 0.85 to 1.1 µm; this range is matched to the majority of high-temperature radiation thermometers. The sample and reference approximate blackbody are heated and maintained in the thermal equilibrium, with a temperature difference of better than 1 K at 1423 K. The combined standard uncertainty of the system is lower than 0.0590 (at k = 2) over the whole temperature range. Apparent emissivity of type 304 stainless steel (SS304) was studied under different oxidizing procedures. Nitrogen and compressed air were input into the system to control the oxidization process. We elucidated the relationship between the apparent emissivity variations and the surface composition changes of SS304 during oxidization. This article aims toward accurate and traceable apparent emissivity data, with well-investigated uncertainty, for use in radiation thermometry.