2020
DOI: 10.5267/j.msl.2020.5.038
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Relational capital and marketing performance: The mediating role of SMEs networking in Indonesia

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Cited by 12 publications
(8 citation statements)
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“…In addition, in Indonesia, the indicator of networking is considered to be much more important for the competitiveness of SMEs to run their daily business. This is confirmed by the research study of [42], [47]. As for the business performance variables, the indicators of sales and innovation are much more important for Indonesia.…”
Section: Figure 4 Smes Profile By Industry Sectorsupporting
confidence: 52%
“…In addition, in Indonesia, the indicator of networking is considered to be much more important for the competitiveness of SMEs to run their daily business. This is confirmed by the research study of [42], [47]. As for the business performance variables, the indicators of sales and innovation are much more important for Indonesia.…”
Section: Figure 4 Smes Profile By Industry Sectorsupporting
confidence: 52%
“…Firms need to translate the MO activities into relationship management activities (Helfert et al, 2002). For example, Febrian et al (2020) found that relational capital significantly affects the networking and marketing performance of SMEs. Organizations that value existing relational capital have achieved success in the markets; therefore, the following hypothesis is developed:…”
Section: Relational Capital and Market Orientationmentioning
confidence: 99%
“…Dalam meningkatkan kinerja aliansi pada suatu organisasi perusahaan perlu untuk membangun hubungan yang baik dengan mitra. Menurut Febrian et al (2020) , relational capital merupakan salah satu faktor sukses bisnis. Secara khusus relational capital governance serta proses seleksi partner sebagai faktor yang mempengaruhi kinerja aliansi.…”
Section: Pendahuluanunclassified