“…17 of the supplementary material below, similar to that observed in the ME multiferroic 0.9BiFeO 3 -0.1BaTiO 3 system 34 . Thus, such anomalous temperature dependent variations of magnetic coercivity in our Bi-Fe codoped compounds is likely governed by the com-petition between magnetocrystalline anisotropy and ME coupling [31][32][33] . The ratio of H C at 300 K to H C at 10 K (the factor of reduction of coercive field), can, thus, be used as an indicative marker for the strength of ME coupling [which is plotted in Fig.5(d)], which, for this series, becomes the strongest for x=0.05 composition, possibly driven by the right appropriate mix of simultaneously large ferroelectric polarization and ferromagnetic moment value, likely within the same tetragonal phase.…”