Thiamethoxam, a new neonicotinoid insecticide acting at nicotinic acetylcholine receptors, was characterized in competition binding assays with [3‐H]‐imidacloprid, a specific nicotinic ligand, using membranes from the aphids Aphis craccivora and Myzus persicae, and from the locust Locusta migratoria. In all insects, Scatchard analysis suggested two binding sites for imidacloprid with Kd values in the range of 1 nM and 10 nM, respectively. The Hill values were significantly below 1 (range of 0.63 to 0.85). In contrast to imidacloprid and nicotine, the potency of thiamethoxam to displace [3‐H]‐imidacloprid varied considerably among these insects. Thiamethoxam was more active than nicotine on Aphis receptors but 100‐fold less in Locusta, a nontarget insect. Comparable relations were found to nithiazine. In Myzus, the inhibition curve for thiamethoxam was shallow. This suggested a heterogeneous receptor population displaying a range of binding affinities to thiamethoxam in this aphid. In all three insects, the other neonicotinoid insecticides studied competed with [3‐H]‐imidacloprid in the same order: thiacloprid > imidacloprid ≥ acetamiprid > nitenpyram. N‐Methylation of imidacloprid strongly reduced the affinity to the imidacloprid site, whereas N‐demethylation of thiamethoxam resulted in a comparable increase of affinity. Supplementary assays were performed with (−)‐[3‐H]‐nicotine and [3‐H]‐α‐bungarotoxin on locust membranes. Overall, the data suggested that the outstanding insecticidal properties of thiamethoxam may be due to either a different binding site on nicotinic receptors, or receptor isoforms, or specific pharmakokinetic behavior, rather than to exceptional affinity to one of the examined binding sites. © 2000 John Wiley & Sons, Inc. J Biochem Toxicol 14:221–230, 2000