Relationship Between Internet Scrolling Habit and Social Media Marketing

Sujayana, Piya,; Adhikari, Basanta Pd

doi:10.3126/ocemjmtss.v2i2.54231

Cited by 3 publications

(2 citation statements)

References 13 publications

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“…This choice of methodology was made with the intention of simplifying the data while preserving its informative content. In addition, Binary Logistic Regression Analysis was used to explore the association between independent variables (e.g., gender, social inclusion, education and training, cultural factors, gender stereotypes impact, barriers, and bias) and the dependent variable, "factors influencing women's entrepreneurship" (Piya & Adhikari, 2023). Binary Logistic Regression is well-suited for analyzing the impact of multiple factors on a binary outcome, aligning with the research's objectives (Gurung & Adhikari, 2023).…”

Section: Methodsmentioning

confidence: 99%

Investigating the Factors Influencing Women’s Entrepreneurship in Nawalparasi District, Nepal

Gurung,

Piya,

Adhikari

2024

OCEM-JMTSS

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Entrepreneurship, a dynamic concept developing innovation, risk-taking, and creativity, finds diverse expressions in today’s complicated business landscape. One unavoidable fact is women’s entrepreneurship, gaining momentum as a critical theme in contemporary women entrepreneurship discourse. This research focuses on the critical dimensions and factors influencing women’s entrepreneurial pursuits, specifically within the context of Nawalparasi District. Applying a quantitative research approach and survey study through a Google Forms questionnaire, we collected data from a sample population of one hundred fifty (N = 150) women entrepreneurs in Nawalparasi via a simple random sampling method. Principal Component Analysis was applied for factor reduction and then Binary Logistic Regression was used to find the impact of different influencing factors on women entrepreneurship. The findings indicate significant associations between different influencing factors and women’s entrepreneurship in Gaidakot, Nawalparasi. The results further show that limited access to finance, inherent sociocultural norms, gaps in education and training, regulatory constraints, and disparities in technological access were crucial factors. The findings hold substantial implications for policymakers, researchers, teachers, students, and advocates for gender equality, serving as a catalyst to motivate and empower women entrepreneurs in Nawalparasi. By addressing the above mentioned factors, our research contributes to fostering a more inclusive and supportive entrepreneurial ecosystem, thereby advancing both economic development and gender equity in the region.

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Section: Methodsmentioning

confidence: 99%

Investigating the Factors Influencing Women’s Entrepreneurship in Nawalparasi District, Nepal

Gurung,

Piya,

Adhikari

2024

OCEM-JMTSS

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“…The chosen methodology emphasizes measurable data more, enhancing its credibility as a robust approach (Piya & Adhikari, 2023).…”

Section: Methodsmentioning

confidence: 99%

Unveiling Motivational Factors Driving Nepali Students to Pursue Higher Education Abroad

Baral,

Adhikari,

Gurung

2024

OCEM-JMTSS

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Students pursuing foreign degrees are an increasing trend and this trend is a debatable phenomenon in Nepal; Nepali undergraduates prefer foreign degrees over Nepali ones. This article examined the significant factors influencing for Nepali undergraduates to decide on seeking foreign degrees. This study applied a quantitative research approach along with the survey to view the social reality and collect data from one hundred and forty-six participants planning to go abroad for their higher studies. The survey questionnaire was used as a data collection tool and a simple random sampling method was used for this study. Principal Component Analysis was used for dimension reduction and then binary logistic regression was applied to find the association the factor driving Nepali students seeking foreign degree and their motivation. The findings indicate a positive association between broader career options and Nepalese Bachelor level students pursuing foreign degrees. But the results indicate no association between comprehensive education, progressive curriculum, prospects and growth, social influence, diverse and unique exposure, and degree relevancy and their motivation. The study’s findings imply that considering the motivational factors identified, adopting a holistic approach to higher education in Nepal could provide better support for Nepali students seeking for abroad study. This approach would foster their personal and professional development and contribute significantly to Nepal’s overall progress and advancement.

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Emerging Trends and Innovative Methods in Global Marketing: A Review Paper

Hosseini,

Mohammad

2023

focsci

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In today's rapidly evolving business landscape, global marketing has become a critical area of focus for organizations seeking to expand their reach and tap into new markets. This review paper aims to explore the emerging trends and innovative methods in global marketing that have emerged in recent years. It provides a comprehensive analysis of key strategies, tools, and technologies that are reshaping the field and discusses their implications for businesses operating on a global scale. The findings of this paper offer valuable insights for marketers and businesses looking to stay ahead of the curve in an increasingly interconnected world.

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Relationship Between Internet Scrolling Habit and Social Media Marketing

Cited by 3 publications

References 13 publications

Investigating the Factors Influencing Women’s Entrepreneurship in Nawalparasi District, Nepal

Investigating the Factors Influencing Women’s Entrepreneurship in Nawalparasi District, Nepal

Unveiling Motivational Factors Driving Nepali Students to Pursue Higher Education Abroad

Emerging Trends and Innovative Methods in Global Marketing: A Review Paper

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