Relationship Corporate Social Responsibility, Strategy on Marketing Performance: Value Creation as Mediation

Musfialdy, Musfialdy; Soim, Muhammad; Edison, Edison

doi:10.31258/ijesh.2.2.119-126

Cited by 2 publications

(2 citation statements)

References 16 publications

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“…Studies on IVC in Indonesia are still limited in the literature, with diverse perspectives, such as studies on media services confirming the effect of value creation on marketing performance (Musfialdy et al, 2020). Studies on educational services verify the relationship between co-creation activities' input, process, and output (Aldianto et al, 2018).…”

Section: S-d Logic and Independent Value Creationmentioning

confidence: 99%

The Role of Independent Value Creation, Value, and Trust on Banking Marketing Performance: Moderating Role of Gender

Sutarso¹,

Setiawan²,

Suminar³

2023

MABIS

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Research aims: The paper aims to examine independent value creation (IVC) and its implication on value, trust, and marketing performance (satisfaction and loyalty) in the banking sector in Indonesia. The research model was developed from the existing literature to show the relationship between IVC and marketing performance.Design/Methodology/Approach: A survey design was used in this investigation, and the questionnaire collected study data. The data were analyzed from 385 respondents selected by purposive sampling and taken from bank customers. PLS-SEM analysis was used for hypothesis testing, and multi-group analysis was performed for moderating testing.Research findings: The findings demonstrated a strong positive link between IVC and marketing performance – satisfaction and loyalty. It was also found that learning value and trust partially mediated the relationship. Moreover, gender moderated the relationship between IVC and customer satisfaction and trust.Theoretical contribution/Originality: This study provides an academic contribution to explaining IVC and its role in value, trust, and marketing performance. The impact of IVC is further demonstrated by the role of gender moderation, which contributes to the Service-Dominant Logic (S-D Logic) literature by providing additional context.Practitioner/Policy implication: The study suggests that managers should pay attention to what customers do independently in value creation. They should also alter their perspective of the source of competitive advantage by shifting to customer activities in finding bank services. Furthermore, the impact of IVC on satisfaction and trust needs to consider the role of gender.Research limitation/Implication: The sampling technique limited the generalization of findings, and IVC measurement needs to be explored in future research.

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Section: S-d Logic and Independent Value Creationmentioning

confidence: 99%

The Role of Independent Value Creation, Value, and Trust on Banking Marketing Performance: Moderating Role of Gender

Sutarso¹,

Setiawan²,

Suminar³

2023

MABIS

View full text Add to dashboard Cite

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“…According to McLuhan, the influence of the media on society is very large. Media Covers all action in public (Musfialdy et al, 2020). Changing public behaviour individually and in groups due to developments in communication media technology is one piece of evidence development theory existing media effects until This (Ihsani & Febriyanti, 2021).…”

Section: Introductionmentioning

confidence: 99%

The Influence Of Exposure To @Vina Muliana's Tiktok Content On The Level Of Job Searching Knowledge In Final Level Students Of Satya Wacana Christian University

Lakodjanga

2023

JMI

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Social media is an easy tool in this modern era where individuals and groups can quickly get information through pictures and videos containing the latest news or information regarding disasters, politics, education or work. Internet media is a medium that all levels of society can reach. With the internet, people can easily access what they want to know. Of the many social media that are frequently used, TikTok is one of the social networks and video platforms with the most fans from 2016 until now. TikTok is an application with many exciting features that interest people in watching every video displayed. In this journal, the author discusses the influence of exposure to @Vina Muliana's TikTok content where this research aims to determine the effect of exposure to @Vina Muliana's TikTok content on the level of job search knowledge among final-year students at Satya Wacana Christian University. Method: This research uses quantitative research. The sampling technique in this research used purposive sampling technique. Based on the research results, there is a strong influence between exposure to TikTok content and the level of job search knowledge among final students at Satya Wacana Christian University, with a figure of 0.714 or 0.714%. From all the results, @ Vina Muliana's TikTok content greatly influences job search knowledge among final-year students at Satya Wacana Christian University.

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Relationship Corporate Social Responsibility, Strategy on Marketing Performance: Value Creation as Mediation

Cited by 2 publications

References 16 publications

The Role of Independent Value Creation, Value, and Trust on Banking Marketing Performance: Moderating Role of Gender

The Role of Independent Value Creation, Value, and Trust on Banking Marketing Performance: Moderating Role of Gender

The Influence Of Exposure To @Vina Muliana's Tiktok Content On The Level Of Job Searching Knowledge In Final Level Students Of Satya Wacana Christian University

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