2022
DOI: 10.19105/iqtishadia.v9i1.5589
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Relationship Marketing Dalam Perspektif Islam

Abstract: From an Islamic perspective, the concept of relationship marketing is standard and internationally recognized. However, so far, there is no such thing. Indeed, in Islamic teachings, the idea of RM brought by western scientists has been contained in the Al-Qur'an and Al-Hadits. Even the concept of relationships in Islamic education is more comprehensive. This article aims to explain the idea of relationship marketing from an Islamic perspective and its main components. This type of research is qualitative throu… Show more

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“…Relationship Marketing is a process, activity and process to build, create, attract, maintain and maintain multi services and increase strong relationships between customers and banks and other stakeholders that can be achieved by exchanging and fulfilling promises in the long term, besides that relationship marketing itself encourages bankers to always think in a long time (Fageh et al, 2022). The concept of relationship marketing is widely understood both professionally and academically which aims at customers who were initially indifferent to become loyal customers to the bank and improve the relationship between customers and bankers (Jiwa, 2018).…”
Section: Relationship Marketingmentioning
confidence: 99%
See 1 more Smart Citation
“…Relationship Marketing is a process, activity and process to build, create, attract, maintain and maintain multi services and increase strong relationships between customers and banks and other stakeholders that can be achieved by exchanging and fulfilling promises in the long term, besides that relationship marketing itself encourages bankers to always think in a long time (Fageh et al, 2022). The concept of relationship marketing is widely understood both professionally and academically which aims at customers who were initially indifferent to become loyal customers to the bank and improve the relationship between customers and bankers (Jiwa, 2018).…”
Section: Relationship Marketingmentioning
confidence: 99%
“…Relationship marketing in the current era is also very necessary in the banking business world, this is one of the factors that the author will discuss. In the business world, one of the concepts that has received attention is marketing, especially Relationship marketing (Fageh et al, 2022).…”
Section: Introductionmentioning
confidence: 99%