Relationship Marketing Moderating Effect on Value Chain of Horticulture Produce: An Intermediaries’ Perspective

Musa, Shahiida bt; Boniface, Bonaventure; Tanakinjal, Geoffrey Harvey

doi:10.1016/j.umkpro.2014.07.011

Cited by 11 publications

(9 citation statements)

References 31 publications

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“…Conflict in relationships is a sign of lack of commitment by the members of the relationship. In addition, the increase of conflict in a relationship leads to the reduction of the confidence of the parties to each other and reduces the desire to create and maintain long-term relationship (Musa, Boniface, & Tanakinjal, 2014).…”

Section: Conflict Managementmentioning

confidence: 99%

Relationship marketing and word-of-mouth communications: Examining the mediating role of customer loyalty

Akbari¹,

Kazemi²,

Haddadi³

2016

MBR

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In competitive markets, maintaining customers and building trust and loyalty are considered important in marketing relationship. Banks have invested some ways to improve customer loyalty for developing their activities. The aim of this study was to investigate the effect of relationship marketing on word-of-mouth communication in the Melli Bank branches of Roodsar in which customer loyalty had the mediation role in their relationship. The study was an applied research adopting a descriptive method. The data were gathered using questionnaire method and the study population consisted of customers of Melli Bank in Roodsar. Following this, 460 questionnaires were distributed among customers of the Melli Bank branches using convenient sampling and finally 420 questionnaires were collected for analysis. LISREL software is employed to analyze the data. Findings revealed that the relationship marketing had significant positive impact on customer loyalty and also customer loyalty led to increasing of word-of-mouth communication.

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Section: Conflict Managementmentioning

confidence: 99%

Relationship marketing and word-of-mouth communications: Examining the mediating role of customer loyalty

Akbari¹,

Kazemi²,

Haddadi³

2016

MBR

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“…bt Musa et al (2014), stated that one of the strategies that can be applied by companies in maintaining customer loyalty is to create a relationship between companies and consumers. This strategy of creating relationships with consumers is known as relationship marketing, how important it is for companies to establish good relationships through reciprocal communication between them.…”

Section: Introductionmentioning

confidence: 99%

influence of relationship marketing on customer loyalty

Darmayasa

Yasa

2021

irjmis

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This study aims to examine and explain the effect of relationship marketing on customer loyalty mediated by customer satisfaction. To achieve the research objectives, data analysis using Path Analysis and Sobel Test. Sampling by non-probability sampling with purposive sampling method and the size of the sample taken is 120 respondents. The results of the analysis show that relationship marketing has a positive and significant effect on customer loyalty at Livingstone Café & Bakery Seminyak Bali. Furthermore, relationship marketing also has a positive and significant effect on customer satisfaction at Livingstone Café & Bakery Seminyak Bali. Customer satisfaction has a positive and significant effect on customer loyalty at Livingstone Café & Bakery Seminyak Bali and customer satisfaction can significantly mediate the effect of relationship marketing on customer loyalty at Livingstone Cafe & Bakery Seminyak Bali. Suggestions that can be recommended to the management of Livingstone Café & Bakery Seminyak Bali are to always build better relationship marketing to increase customer satisfaction and customer loyalty.

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“…This is evident since research in the field of agricultural production systems is aimed at reducing costs in the acquisition of inputs and the different processes of the production chain 14 . In other words, the adoption of VC could improve the distribution and accessibility of food, reducing losses in productivity, improving income levels 26,35 , giving priority to the producer link 5 .…”

Section: Discussionmentioning

confidence: 99%

La cadena de valor de hortalizas: consideraciones para el desarrollo local a partir del productor

Blanco-Capia

2021

J. Selva Andina Biosph.

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The value chain approach, implemented in agricultural production systems, generates an increase in value for production and consequently local economic development, however, this transformation in agriculture implies an interrelation between its actors. In the present study, the value chain (VC) in the producer link was analyzed, this will allow to critically review the producer's scenario and the characteristics of participants in the VC of the agricultural production system, seeking local development, because of the innovation in the production system and necessary in the recovery process from the producer. The results infer that the source of problems in the functioning of the structure, among others, is the ineffectiveness in the interrelation of the links in the VC, the producer faces a scenario with many weaknesses and threats.2021. Journal of the Selva Andina Biosphere ® . Bolivia. All rights reserved.

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Relationship Marketing Moderating Effect on Value Chain of Horticulture Produce: An Intermediaries’ Perspective

Cited by 11 publications

References 31 publications

Relationship marketing and word-of-mouth communications: Examining the mediating role of customer loyalty

Relationship marketing and word-of-mouth communications: Examining the mediating role of customer loyalty

influence of relationship marketing on customer loyalty

La cadena de valor de hortalizas: consideraciones para el desarrollo local a partir del productor

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