Customs and culture should create women’s independence to actualize themselves in an era of emerging social progress in order to lead to the domination of women in the development of creative businesses. This research examines the role of social capital and whether it becomes a supporting or hindering factor in developing the creative industry of women entrepreneurs by examining the role of information sharing and innovations. Employing purposive sampling, questionnaires were distributed to 200 women entrepreneurs, and data were analyzed by using Structural Equation Modeling(PLS–SEM)software with SmartPLS Version 3.0. Social capital has a positive influence on the business performance of women entrepreneurs in Bali, Indonesia. Thus, the beliefs and norms that exist in the social capital of the Balinese Hindu concept can filter the information obtained from various information in business, which will ultimately be utilized by women entrepreneurs to create various innovations to meet the market demand. However, opportunities for women entrepreneurs are very limited to capital due to lack of guarantees to get capital, and a lack of entrepreneurship skills in the technological era, market access, bureaucracy, and legalization. Further, managerial skills, access to information technology, as well as the perspective that the men must be superior in Balinese culture and customs, make business for women entrepreneurs limited.

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The increasingly tight competition has caused problems for small and medium enterprises (SMEs) in increasing their marketing performance. During the last few years, the marketing performance of SMEs operating in the Project woodcraft industry sector in the Badung Bali has moved downwards. The goal of this research is to develop knowledge in the fields of Strategic Management, specifically regarding product innovation to achieve a competitive advantage in an attempt to improve internationalization and marketing performance. The population in this research is all of the SMEs operating in the woodcraft industry sector and is based in Badung Bali. The sample size in this research is determined based on Slovin's formula and the total includes 100 units of SME operating in the woodcraft industry. The method used is the quantitative approach, which examines the role of competitive advantage in mediating the influence of product innovation on internationalization and marketing performance. Based on the research results, product innovation has a positive and significant influence on both, competitive advantage and internationalization. Product innovation and competitive advantage have positive and significant influences on marketing performance. Competitive advantage has a positive and significant influence on internationalization. Meanwhile, it has been revealed that competitive advantage can mediate the influence of product innovation on marketing performance and competitive advantage can mediate the influence of product innovation on the internationalization of SME operating in the Project woodcraft industry sector in Badung Bali. Based on these findings, the project woodcraft industry SME in Badung Bali is advised to be more innovative in producing their products, so that there would be an increase in marketing performance in the international market. It is also recommended for subsequent researchers to add in other variables, such as product quality and market orientation, to enrich the information attained.

Protecting the environment has become a main idea for some modern companies in applying the green marketing strategy. Many consumers perceive that a product with natural raw material can give a better benefit both in terms of health issue and environment. The purpose of this study is to find out the role of attitude in mediating consumer knowledge influence towards the purchase intention of green product Ever-E 250 in Denpasar.The samples were 110 respondents from all over Denpasar taken with the purposive sampling method and path analysis. The result of the study shows that consumer knowledge has significant and positive influence towards the attitude and purchase intention of green product Ever-E 250. The attitude variable has been proven to be able to mediate consumer knowledge influence towards the purchase intention of green product Ever-E 250 in Denpasar significantly, while the mediation happen is partial, so that the attitude variable functions as a mediator of consumer knowledge influence towards the purchase intention of green product. Info Artikel PERAN SIKAP MEMEDIASI PENGARUH PENGETAHUAN KONSUMEN TERHADAP NIAT BELI PRODUK HIJAU AbstrakPerlindungan terhadap lingkungan telah menjadi ide utama untuk beberapa perusahaan modern dalam menerapkan strategi pemasaran hijau. Banyak konsumen merasa bahwa produk dengan bahan baku alami dapat memberikan manfaat yang lebih baik dari segi kesehatan dan lingkungan. Tujuan dari penelitian ini adalah untuk mengetahui peran sikap dalam memediasi pengetahuan konsumen yang berpengaruh terhadap niat pembelian produk hijau Ever-E 250 di Denpasar. Jumlah sampel dalam penelitian ini adalah 110 responden dari seluruh Denpasar diambil dengan metode purposive sampling dan analisis jalur. Hasil penelitian menunjukkan bahwa pengetahuan konsumen memiliki pengaruh yang signifikan dan positif terhadap sikap dan niat pembelian produk hijau Ever-E 250. Variabel sikap telah terbukti dapat memediasi pengetahuan konsumen yang berpengaruh terhadap niat pembelian produk hijau Ever-E 250 di Denpasar secara signifikan, sedangkan mediasi yang terjadi adalah parsial, sehingga variable sikap berfungsi sebagai mediator pengetahuan konsumen yang berpengaruh terhadap niat pembelian produk hijau.