The Role of Attitude in Mediating Consumer Knowledge Influence Towards the Purchase Intention of Green Product

Wulandari, Ani; Rahyuda, I Ketut; Yasa, Ni Nyoman Kerti

doi:10.15294/jdm.v6i2.4302

Cited by 18 publications

(21 citation statements)

References 4 publications

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“…Furthermore, according to Hair et al (2010) if a and b are significant, but c is not significant, then Attitude towards green products is expressed as perfect mediation. Based on the result, Environmental Knowledge has proven to have a significant influence on Attitude, this result is in line with several previous studies (Smith & Paladino, 2010;Wulandari et al, 2015;Saichao, 2016). Mostafa (2007) found that knowledge about environmental problems is an important factor that influences the attitudes of the consumers in Egypt to be more environmentally friendly.…”

Section: Descriptive Statisticssupporting

confidence: 91%

“…Chen & Chai (2010) define attitudes as manifestations of someone's likes or dislikes and attitudes to responding to various environmental problems are a reflection of how much someone wants to be involved in environmental preservation. Environmental Knowledge has proven to have a significant influence on Attitude, this is evident in several studies (Smith & Paladino, 2010;Wulandari et al, 2015;Saichao, 2016). Based on the results of previous studies, the author would like to further confirm the relationship between Environmental Knowledge and Attitude in the hypothesis as follows:…”

Section: Research Hypothesesmentioning

confidence: 93%

See 1 more Smart Citation

The Influence of Environmental Knowledge on Green Purchase Intention the Role of Attitude as Mediating Variable

Indriani

Rahayu

Hadiwidjojo

2019

IJMMU

111

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This study aims to investigate relational relationship between Environmental Knowledge, Green Brand Image, Attitude towards green products, and Green Purchase Intention in increasing interest in buying environmentally friendly body care and cosmetic products. The analysis technique used is Quantitative Analysis. The research samples were students in State Universities in Manado, Indonesia who have the intention to buy The Body Shop products. The analysis tool used is Smart PLS. The findings of this study signify that Environmental Knowledge have no significant direct effect on consumers’ Green Purchase Intention. More important, Attitude is found to have a full mediation effect on the relationship of Environmental Knowledge and green Purchase Intention.

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Section: Descriptive Statisticssupporting

confidence: 91%

Section: Research Hypothesesmentioning

confidence: 93%

The Influence of Environmental Knowledge on Green Purchase Intention the Role of Attitude as Mediating Variable

Indriani

Rahayu

Hadiwidjojo

2019

IJMMU

111

View full text Add to dashboard Cite

show abstract

“…Subjective Knowledge positively and also significantly affects the Product attitude (Paladino and Ng, 2012). Therefore, based on previous studies (Paladino and Ng, 2012;Chen, 2013;Wulandari, Rahyuda & Yasa, 2015;Nordin & Ahmad. 2013;Peschel et al, 2016), this study hypothesized that Subjective Knowledge has a positive and significant effect on Product Attitude.…”

Section: Relationship Between Objective Knowledge and Environmental Attitudementioning

confidence: 96%

Predicting green product purchase: Applying a Cognitive-Affective-Behavior hierarchy

Jacob

Putri

Sihombing

2020

JSB

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There are three major elements that considered being the expected certainty in green product purchasing is environmental attitude, product attitude, and also purchasing intention. Other variables such as collectivism, individualism, subjective and objective knowledge, environmental awareness, government's role, media exposure, social influence, and perceived monetary value are linked to these factors as well. This research aims to examine regarding Indonesian consumers' in creating green product purchase intention by applying Cognitive-Affective-Behavior hierarchy This study used convenience sampling as the design of the sampling with 262 respondents as the sample size. Questionnaires were distributed by spreading through internet and social media. After the data of all respondents were collected, then the analysis process of the data is conducted by using SEM PLS. However, there were seven hypotheses that showed unsupported results. These hypotheses are relationship between collectivism and environmental attitude, individualism and environmental attitude, individualism and product attitude, objective knowledge and environmental attitude, the role of government and product attitude, media exposure and environmental attitude, environmental attitude and purchase intention.

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“…In addition, an individual who is favorable with counterfeits perceives the quality of counterfeit goods to be as good as the original goods (Norum & Cuno, 2011), so when the counterfeit luxury goods are not same as the original products, consumers do not really have the intention to purchase it (Chiu & Leng, 2015;Wulandari et al, 2015;Hashim et al, 2018). We assumed that the closer the difference of the quality between original luxury goods and counterfeit luxury goods which means that the higher the quality of counterfeit luxury goods is the higher the intention to purchase the counterfeit luxury goods.…”

Section: Relationship Between Quality and Intention To Purchasementioning

confidence: 99%

Factors Affecting Young Indonesian’s Intention to Purchase Counterfeit Luxury Goods

Fenitra

Haryanto

2019

JDM

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The purpose of this study is to analyze the factors that influence consumer attitudes towards counterfeit luxury goods and their influence on intentions to buy fake luxury goods in Indonesia. Research provides better insight and understanding of consumer behavior towards counterfeit luxury goods. The sample in this study were 286 people who intended to buy fake luxury goods. Data was collected through a survey questionnaire and, analyzed by regression analysis techniques. The research findings identify that brand image, quality and price positively influence consumer attitudes towards fake luxury goods. This is because these variables are considered to have influenced individual attitudes. They have a positive attitude towards fake luxury goods in terms of brand image, price and quality and that consumer attitude is a significant variable in shaping consumer purchase intentions, because positive attitude is a stimulus for consumer purchase intention which is a predictor. consumer buying behavior; so the higher the attitude of consumers, the higher their intention to buy. These findings can be an asset for policy makers and producers of original products to formulate strategies to overcome counterfeiting activities.

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The Role of Attitude in Mediating Consumer Knowledge Influence Towards the Purchase Intention of Green Product

Cited by 18 publications

References 4 publications

The Influence of Environmental Knowledge on Green Purchase Intention the Role of Attitude as Mediating Variable

The Influence of Environmental Knowledge on Green Purchase Intention the Role of Attitude as Mediating Variable

Predicting green product purchase: Applying a Cognitive-Affective-Behavior hierarchy

Factors Affecting Young Indonesian’s Intention to Purchase Counterfeit Luxury Goods

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