“…Although employee performance has been concentrated in many exploratory studies, few studies are related to the impact of employer branding. Recently, only a few studies have mentioned the factors affecting employee performance related to employer branding such as: Employee brand equity (Huang & Lai, 2018), Employee economic support (Lumiti et al, 2018), Compensation, competence, leadership (Jailani & Nawangsari, 2020), Internal organizational policies (Makau & Muna, 2020), employer attractiveness (Nguyen & Nguyen, 2022) and so on. Not many current studies explore the direct relationship between employer branding and employee performance while employer branding, an important strategy, helps improve employee satisfaction and engagement in the organization.…”