2022
DOI: 10.38035/jlph.v2i2.76
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Relationship of Purchase Interest, Price and Purchase Decisions to IMEI Policy (Literature Review Study)

Abstract: The Literature Review article on the Relationship of Buying Interest, Price and Purchase Decision to IMEI Policy is a scientific article that aims to build research hypotheses regarding the influence between variables used in further research, within the scope of Marketing Management. The method of writing this Literature Review article is the library research method, which is sourced from online media such as Google Scholar and sourced from other academic online media and uses Mendeley as a bibliography refer… Show more

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Cited by 8 publications
(8 citation statements)
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“…Google Scholar enables researchers to locate relevant articles on a specific topic, transcending disciplinary and geographic boundaries. This database has been employed as an established source of review articles in various fields (e.g., Hossain et al, 2016; Saputra & Mahaputra, 2022) and a useful tool for identifying interconnections between articles (i.e., a single article and subsequent articles that have cited it) and tracing the development of the given topic (Noruzi, 2005). After taking advantage of multidisciplinary coverage and citation indexing in this database, we also supplemented searches in the journals Telecommunications Policy and Policy & Internet that produce a high volume of articles that fit our review criteria to ensure that we did not miss any relevant literature.…”
Section: Literature Search Methodsmentioning
confidence: 99%
“…Google Scholar enables researchers to locate relevant articles on a specific topic, transcending disciplinary and geographic boundaries. This database has been employed as an established source of review articles in various fields (e.g., Hossain et al, 2016; Saputra & Mahaputra, 2022) and a useful tool for identifying interconnections between articles (i.e., a single article and subsequent articles that have cited it) and tracing the development of the given topic (Noruzi, 2005). After taking advantage of multidisciplinary coverage and citation indexing in this database, we also supplemented searches in the journals Telecommunications Policy and Policy & Internet that produce a high volume of articles that fit our review criteria to ensure that we did not miss any relevant literature.…”
Section: Literature Search Methodsmentioning
confidence: 99%
“…Keputusan pembelian merupakan bagian dari studi perilaku konsumen tentang bagaimana individu, kelompok, dan organisasi memilih produk atau layanan untuk memenuhi kebutuhan terhadap suatu barang atau jasa. Saputra & Mahaputra (2022) mengungkapkan keputusan pembelian merupakan pemecahan masalah yang dilakukan individu dalam memilih dua atau lebih alternatif perilaku yang sesuai dan dianggap sebagai tindakan membeli yang paling tepat dengan melalui proses pengambilan keputusan.…”
Section: Keputusan Pembelianunclassified
“…Manfaat (utility) adalah atribut sebuah item/barang yang mempunyai kemampuan untuk memuaskan keinginan. Harga adalah nilai yang disebutkan dalam bentuk mata uang seperti rupiah, dinar atau dollar atau medium moneter lainnya sebagai nilai tukar (Saputra & Mahaputra, 2022).…”
Section: Presepsi Hargaunclassified