Relationships among Mobile Fashion Shopping Characteristics, Perceived Usefulness, Perceived Enjoyment, and Purchase Intention - Mediating Effect of Ease of Use -

Kim, Chunyeon; Hwang, JinSook; Cho, Jaejeong

doi:10.5850/jksct.2015.39.2.161

Cited by 9 publications

(4 citation statements)

References 32 publications

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“…Enjoyment has the largest path coefficient (H6 was supported), so it is the most influential factor in this study. Previous studies also found that when consumers experience a high level of enjoyment (e.g., their favorite brands or stars), they will be more willing to buy [83,104]. It is well known that people take it for granted that TTL is mainly for entertainment.…”

Section: Gratifications and Continuous Purchase Intentionmentioning

confidence: 96%

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Factors Influencing Consumers’ Continuous Purchase Intentions on TikTok: An Examination from the Uses and Gratifications (U&G) Theory Perspective

Wang

2023

Sustainability

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After the COVID-19 pandemic, traditional online shopping with pictures and videos has been transformed into livestreaming shopping. Various apps for livestreaming shopping have gained popularity, and TikTok livestreaming (TTL) accounts for more than half of livestreaming shopping in China. Therefore, consumers’ ability to continue shopping is the core factor for the sustainable development of TTL. The purpose of this study was to explore what kinds of gratifications affect the continuous purchase intentions of TTL consumers and to examine the moderating effect of education level. We collected data from 234 TTL consumers in China and then used a structural equation model to analyze, while SPSS23.0 and AMOS24.0 were applied to evaluate and empirically test the research hypotheses. This study confirmed the significant impact of four kinds of satisfaction on consumers’ continuous shopping intentions and also confirmed the differences among consumers with different levels of education. This provides theoretical support for the sustainable development of e-commerce in the future and the maximization of income from live shopping.

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Section: Gratifications and Continuous Purchase Intentionmentioning

confidence: 96%

“…Therefore, it shows that online consumers, similar to offline consumers, also pursue pleasure and gratification. Studies show that shopping behaviors or intentions are means to pass time [82], enjoyment [62,83], and escapism [62,84]. The hypotheses are outlined as follows.…”

Section: Hedonic Gratificationmentioning

confidence: 99%

Factors Influencing Consumers’ Continuous Purchase Intentions on TikTok: An Examination from the Uses and Gratifications (U&G) Theory Perspective

Wang

2023

Sustainability

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“…한편 소비자의 지각된 용이성은 지각된 즐거움에도 유의한 긍정적인 영향을 미치는 것으로 나타났는데 [29], 예를 들면, 모바일 패션 쇼핑을 이용할 때 소비자가 쉽게 이용할수록 쇼핑 서비스에 대해 즐거움이 높아지는 것으로 파악되었다. 따라서 사용자들이 모바일 쇼핑을 할 때 즐거움을 느끼도록 하려면 이용하기에 쉽다는 것을 인식하도록 서비스를 제공해야 할 것이다 [30]. 따라서 위 선행연구를 바탕으로 다음과 같은 가설을 설정하였다.…”

Section: 지각된 용이성 지각된 유용성 및 지각된 즐거움unclassified

A Study on Continuous Use Intention of Travel Platform in China: Application of Extended Technology Acceptance Model

Pan,

Choi,

Jun

2023

APJCRI

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Recently, travel platform companies are growing by combining advanced ICT technology with the travel industry. The growth of these companies reflects consumers' high interest in the platform. It will be necessary to understand the consumer's acceptance process for new technologies such as platform. This study aimed to study variables that affect consumers' continuous intention to use Xiaohongshu, a Chinese travel platform company. To this end, the ETAM(extended technology acceptance model) was applied to identify the structural relationship between variables that affect the intention to continue use. The survey method was collected through a convenience sampling method through a Chinese online survey company in consideration of the COVID-19 situation. An online survey was conducted on Chinese consumers who had experience using the Xiaohongshu service, and a total of 334 questionnaires were collected. As a result of empirical analysis, first, the user's personal innovation had a significant positive effect on perceived ease of use, perceived usefulness, and perceived enjoyment. Second, perceived ease of use had a significant positive effect on perceived usefulness and perceived enjoyment. Third, perceived ease of use, perceived usefulness, and perceived enjoyment were all found to have a positive effect on continuous use intention. Finally, based on the analysis results, this study aims to present implications that can improve the intention to use of travel platforms.

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“…Therefore, it can offer depth and/or usefulness functionalities to its users. Furthermore, Kim et al (2015) and Oh et al (2019) stated that perceived usefulness has positive influences on users continues use behavior. Considering that the need for connectedness as a description of techno-invasion, it is expected that the more positive evaluation toward the specific technology, the more users are to foresee technology connectedness.…”

Section: Technology Usability and Technostressmentioning

confidence: 99%

Technostress among marketing employee during the COVID-19 pandemic: Exploring the role of technology usability and presenteeism

Khuzaini

Zamrudi

2021

JEMA

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The COVID-19 pandemic is profoundly affecting the way of consumer buying. Firms are therefore challenged to be more reliant on technology as many consumers have turned into protection mode and do anything remotely. While the usage of technology has offered flexibility and simplicity, it has also exacerbated the technostress issue. This study was conducted to understand and examine technology usability and presenteeism that influence technostress during the COVID-19 pandemic situations. A five-point Likert scale questionnaire survey was used to evaluate the perceptions of technology characteristics and techno-stress among marketing employees. A total of 262 respondents that classified as marketing employees that are experienced “working from home” during the pandemic, were collected and analyzed by using Covariance Based Structural Equation Modeling (CB-SEM). The results suggest that technology usability has positive influences on techno-complexity and techno-insecurity. Moreover, the negative influences of presenteeism on techno-overload and techno-insecurity were also proved in this study. Interestingly, marketing employees do not see their hyper-connectivity with technology implemented by the company impact their workloads and worries as they consider the current radical changes only temporary and will only last during the pandemic.

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Relationships among Mobile Fashion Shopping Characteristics, Perceived Usefulness, Perceived Enjoyment, and Purchase Intention - Mediating Effect of Ease of Use -

Cited by 9 publications

References 32 publications

Factors Influencing Consumers’ Continuous Purchase Intentions on TikTok: An Examination from the Uses and Gratifications (U&G) Theory Perspective

Factors Influencing Consumers’ Continuous Purchase Intentions on TikTok: An Examination from the Uses and Gratifications (U&G) Theory Perspective

A Study on Continuous Use Intention of Travel Platform in China: Application of Extended Technology Acceptance Model

Technostress among marketing employee during the COVID-19 pandemic: Exploring the role of technology usability and presenteeism

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