1970
DOI: 10.1080/00221309.1970.9920613
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Relative Effectiveness of One-Sided and Two-Sided Communications in Courtroom Persuasion

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1974
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Cited by 8 publications
(4 citation statements)
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“…However, we found a significant indirect effect for the counter-narrative through freedom threat and narrative involvement resulting in a significant positive shift of attitudes towards refugees -but not towards refugee policy (H4a). This is in line with research providing evidence for two-sided messages being perceived more helpful (Schlosser, 2011) and credible (Kamins et al, 1989) whereas one-sided narratives may appear inconsiderate and biased (Lawson, 1970;Petty & Cacioppo, 1986). In contrast to these studies, our study provides evidence for certain underlying psychological mechanisms.…”
Section: Expanding Research On the Effects Of Different C-/pve Narrativessupporting
confidence: 90%
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“…However, we found a significant indirect effect for the counter-narrative through freedom threat and narrative involvement resulting in a significant positive shift of attitudes towards refugees -but not towards refugee policy (H4a). This is in line with research providing evidence for two-sided messages being perceived more helpful (Schlosser, 2011) and credible (Kamins et al, 1989) whereas one-sided narratives may appear inconsiderate and biased (Lawson, 1970;Petty & Cacioppo, 1986). In contrast to these studies, our study provides evidence for certain underlying psychological mechanisms.…”
Section: Expanding Research On the Effects Of Different C-/pve Narrativessupporting
confidence: 90%
“…However, early advertising and psychological research provide evidence dealing with the comparison of one-sided and two-sided messages regarding attitude change (e.g., Allen, 1991;Hovland, Lumsdaine, & Sheffield, 1949;Lawson, 1970;O'Keefe, 1999). Such research shows that messages including different perspectives seem to be more helpful (Schlosser, 2011) and credible (Kamins, Brand, Hoeke, & Moe, 1989) than one-sided messages.…”
Section: Message Sidedness As a Factor For Attitude Changementioning
confidence: 99%
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“…This suggests, consistent with the elaborative complexity = more effectiveness perspective, that providing independent dimensions pointing in the same direction (both refutations of opponent arguments and new arguments that build one's case are equally in favor of a single position) is more effective than providing a simpler one-sided argument. It is worth noting, however, that this effect is complicated and potentially qualified by multiple factors (for additional work, see, e.g., Allen, 1991;Crowley et al, 1994;Eisend, 2007;Lawson, 1970;Niederdeppe et al, 2012). Work in complexity has similarly suggested that integrative complexity effects are often situationally-specific (Conway et al, 2016).…”
Section: A Multiple Complexity Perspectivementioning
confidence: 99%