Relative effects of store traffic and customer traffic flow on shopper spending

Anić, Ivan‐Damir; Radas, Sonja; Lim, Lewis K S

doi:10.1080/09593961003701841

Cited by 15 publications

(8 citation statements)

References 24 publications

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“…In addition, store layout affects consumer behavior in terms of in-store traffic patterns, shopping atmosphere, shopping behavior, and operational efficiency (Bill and Dale 2001;Donovan et al 1994). Store atmosphere increases the positive mood, and then consumers satisfaction with shopping (Anic et al 2010;Hussain and Ali 2015), and then they will be willing to buy again (Jalil et al 2016).…”

Section: Layout Design Approachesmentioning

confidence: 99%

When AI meets store layout design: a review

Nguyen

Martin

et al. 2022

Artif Intell Rev

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An efficient store layout presents merchandise to attract customer attention and encourages customers to walk down more aisles which exposes them to more merchandise, which has been shown to be positively correlated with the sales. It is one of the most effective in-store marketing tactics which can directly influence customer decisions to boost store sales and profitability. The recent development of Artificial Intelligence techniques, especially with its sub-fields in Computer Vision and Deep Learning, has enabled retail stores to take advantage of existing CCTV infrastructure to extract in-store customer and business insights. This research aims to conduct a comprehensive review on existing approaches in store layout design and modern AI techniques that can be utilized in the layout design task. Based on this review, we propose an AI-powered store layout design framework. This framework applies advanced AI and data analysis techniques on top of existing CCTV video surveillance infrastructure to understand, predict and suggest a better store layout.

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Section: Layout Design Approachesmentioning

confidence: 99%

When AI meets store layout design: a review

Nguyen

Martin

et al. 2022

Artif Intell Rev

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show abstract

“…According to Desrochers and Nelson [14], customer buying decisions can have immense impacts if they are used to fortify suitable product classification and prior product allocation to another subcategory. Anic, Radas, and Lim [15] suggested that customers' buying behaviors are influenced by the store layout and traffic paths, which are critical determinants toward the store appeal.…”

Section: Visual Attention To the Productmentioning

confidence: 99%

A Genetic Algorithm for the Shelf-Space Allocation Problem with Vertical Position Effects

Czerniachowska

Hernes

2020

Mathematics

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The shelf-space on which products are displayed is one of the most important resources in the retail environment. Therefore, decisions about shelf-space allocation and optimization are critical in retail operation management. This paper addresses the problem of a retailer who sells various products by displaying them on the shelf at stores. We present a practical shelf-space allocation model, based on a genetic algorithm, with vertical position effects with the objective of maximizing the retailer’s profit. The validity of the model is illustrated with example problems and compared to the CPLEX solver. The results obtained from the experimental phase show the suitability of the proposed approach.

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“…To stimulate interest, magnets require visibility, and therefore, Beddington (1982) suggests open sightlines. The “chevroning” or “fishbone” (Underhill, 2000), the grid (Fitch and Knobel, 1990) and the racetrack (Anic et al , 2010) layouts are amongst the most advocated in the literature. In museums, despite being more difficult to navigate and prone to creating chaotic circulation, free-form layouts are considered to reduce visitors' risk of boredom and satiation (Antón et al , 2018).…”

Section: Literature Reviewmentioning

confidence: 99%

An exploration of the techniques, outputs and outcomes of circulation management at exhibitions

Töppig

Moital

2020

IJEFM

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PurposeTo establish how and why exhibition managers manage circulation, this study explores the techniques (specific activities used to influence circulation), outputs (tangible enhancements in the performance of the exhibition resulting from changes in circulation dynamics) and outcomes (benefits of those enhancements to exhibitors, attendees and the exhibition organiser) of circulation management.Design/methodology/approachIn face-to-face interviews, 10 exhibition managers were asked how and why they manage attendee circulation, which also involved a card-sorting exercise to elicit tacit circulation management knowledge. Four different experienced exhibitions managers from three continents were asked to validate the findings.FindingsFour types of techniques were identified: magnet, layout, curiosity and playfulness and guiding techniques, with these implemented to achieve five outputs: greater footfall, better exposure to exhibits, enhanced navigation, greater buzz and managing congestion levels. The results further show that circulation was managed to achieve a variety of organiser-, exhibitor- and attendee-related outcomes. The study uncovered a large range of factors influencing the employment of circulation management techniques. Conflicts in outputs resulting from several techniques are highlighted, requiring the exhibition manager to establish which outputs and resulting outcomes take priority over others.Originality/valueThis exploratory study is the first study to propose a circulation management model for the exhibition context, equipping exhibition managers with knowledge to strategically manage attendee circulation.

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Relative effects of store traffic and customer traffic flow on shopper spending

Cited by 15 publications

References 24 publications

When AI meets store layout design: a review

When AI meets store layout design: a review

A Genetic Algorithm for the Shelf-Space Allocation Problem with Vertical Position Effects

An exploration of the techniques, outputs and outcomes of circulation management at exhibitions

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