PurposeThis paper proposes a heuristic, data-driven approach to the rapid performance evaluation of periodic maintenance on complex production plants. Through grouping, maintenance interval (MI)-based evaluation and performance assessment, potential nonvalue-adding maintenance elements can be identified in the current maintenance structure. The framework reduces management complexity and supports the decision-making process for further maintenance improvement.Design/methodology/approachThe evaluation framework follows a prescriptive research approach. The framework is structured in three steps, which are further illustrated in the case study. The case study utilizes real-life data to verify the feasibility and effectiveness of the proposed framework.FindingsThrough a case study conducted on 9,538 pieces of equipment from eight offshore oil and gas production platforms, the results show considerable potential for maintenance performance improvement, including up to a 23% reduction in periodic maintenance hours.Research limitations/implicationsThe problem of performance evaluation under limited data availability has barely been addressed in the literature on the plant level. The proposed framework aims to provide a quantitative approach to reducing the structural complexity of the periodic maintenance evaluation process and can help maintenance professionals prioritize the focus on maintenance improvement among current strategies.Originality/valueThe proposed framework is especially suitable for initial performance assessment in systems with a complex structure, limited maintenance records and imperfect data, as it reduces management complexity and supports the decision-making process for further maintenance improvement. A similar application has not been identified in the literature.