Abstract:The purpose of this study is to determine whether the media language code is suitable for transmitting religious messages. In religious media communication one observes a tendency not to respect the classical news values, and in fact tends to limit them. This approach makes religious media communication fail at the start. Using textual analysis and qualitative research techniques, e.g., focus groups and Delphi, we investigate some news values relate (positively or negatively) to the religious messages.
IntroductionCan media language carry religious content? This fundamental question has been the subject of our wide research inspired by previous projects carried out at the Department focusing on the coverage of religious topics in the media. Previous projects have pointed to an interesting fact that the news coverage of identical topics by the religious media has sharply contrasted with that of secular media, even to the extent that an almost "intersection-free" set of the underlying facts communicated by the media could be observed. The products of such coverage fall into two extremes: the non-journalistically covered and, from the recipient's perspective, almost indigestible reviews of religious events brought by religious media -and handy and journalistically covered, however completely without the true essence of the event by secular media. For instance, the religious media covered the news about the Pope's visit to a foreign country through reviews of the Pope's homilies and addresses while secular This observation has prompted the question as to whether the causes of such differences were objective or subjective in their nature, i.e. whether they are inevitable, or if a kind of systemic flaw resides therein. Since this study focuses specifically on the problem of communication code in media transmission of religious messages, the question subject to examination is how the inherent qualities of a media communication code affect the transmission of religious messages, on one hand, and how do such religious messages cope with the inherent qualities of media communication codes when transmitted through these communication channels.In our examination of the capacity of media language code to transmit religious 2 messages, we will focus on the communication process, or, the communication process of mass media in particular. The generally accepted scheme transmitter -code -channel -noise -recipient is present in each communication process. As part of our research of the media code, which forms the basis of our further investigation, we have focused on the transmission part of the scheme, i. e. the code -channel -noise, in particular, and here, we have arrived at several key findings about the code, which are presented below. This study deals with concepts such as religious message, religious media, or secular media, in particular. The term 'religious message' refers to a piece of communication originating in the church environment, which a communicator seeks to spread using a medium. The concept of relig...