2006
DOI: 10.1525/ae.2006.33.3.444
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Visualizing the sacred: Video technology, “televisual” style, and the religious imagination in Bahian candomblé

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Cited by 63 publications
(15 citation statements)
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“…In short, aesthetics of persuasion is responsible for the "truth effects" of religion, for instance, by authorizing the body as the harbinger of ultimate truth and authenticity. 57 Persuasion is based on classical views of rhetoric, in which it is analyzed as relational (as rhetoric is not just speaking but implies a linkage between speaker and listeners) and as implying the coexistence of content and emotions, with style bringing together the what and the how.58 This can be connected fruitfully to Aristotle's understanding of humans as perceiving the world through aisthesis. Going beyond presenting pure knowledge alone, rhetoric implies the effective use of particular styles that appeal to the senses and invoke emotions, thus doing the work of persuasion.…”
Section: Aesthetics Of Persuasionmentioning
confidence: 99%
“…In short, aesthetics of persuasion is responsible for the "truth effects" of religion, for instance, by authorizing the body as the harbinger of ultimate truth and authenticity. 57 Persuasion is based on classical views of rhetoric, in which it is analyzed as relational (as rhetoric is not just speaking but implies a linkage between speaker and listeners) and as implying the coexistence of content and emotions, with style bringing together the what and the how.58 This can be connected fruitfully to Aristotle's understanding of humans as perceiving the world through aisthesis. Going beyond presenting pure knowledge alone, rhetoric implies the effective use of particular styles that appeal to the senses and invoke emotions, thus doing the work of persuasion.…”
Section: Aesthetics Of Persuasionmentioning
confidence: 99%
“…Ao contrário dos terreiros históricos, cujo renome vem atraindo estudiosos, jornalistas e turistas há décadas, terreiros mais recentes tendem a receber poucos visitantes de fora. Quando surge o assunto de tirar fotos, o fotógrafo geralmente já tem víncu-los com comunidade -um amigo ou parente que pretende entregar as imagens à própria casa para serem acrescentadas aos álbuns de fotos de outros eventos vivenciados conjuntamente, como festas de aniversário, casamentos e formaturas ( VAN DE PORT, 2006). Contudo, embora a maioria dos terreiros mais novos tenha uma visão menos rígida do segredo, ele ainda existe.…”
Section: Gens (Castillo 2008)unclassified
“…Anthropological perspectives have customarily presented a correlation between secrecy and power in which secrecy is the agent that maintains knowledge as power (Fardon 1985;Lindstrom 1984;Van de Port 2006). In Zuni, however, the intellectual architecture that configures how knowledge is managed designates it as secret because it is powerful, and for it to remain powerful, a high degree of accountability in using it correctly is required.…”
Section: Repetition As Reproduction: An Affirmation Of Zuni Cosmologimentioning
confidence: 99%