Remote assessment of intangible product experiences - challenges and implications

Kristav, Per; Warell, Anders; Sperling, Lena

doi:10.1504/ijpd.2012.049836

Cited by 1 publication

(1 citation statement)

References 13 publications

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“…Brand development consultancies give advice such as: "Projecting an aura of authenticity impresses consumers, attracts clients, and helps to keep employees engaged" (Workdesign, 2014). Attempts have been made to assess to what degree consumers experience products as authentic by using analogue scales (Kristav et al, 2012). It remains unclear, however, if the consumers´ defi nition of authenticity is equivalent to the defi nition researchers use.…”

Section: Authenticity In Consumer Products and Product Developmentmentioning

confidence: 99%

A Multi-Dimensional Framework for the Development of Authentic Consumer Products

Kristav

Bäckström

Nordin

et al. 2018

JMCBEM

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A common assumption in product value literature is that authenticity is what contemporary consumers value the most. However, as this paper illustrates, the meaning of authenticity is unclear, and the term appears foreign to product development practitioners. The purpose of this paper is to explore in what ways product development professionals talk about product value in general and how this relates to authenticity. The analysis of the interviews reveals that product developers must embrace authenticity as a holistic framework if the phenomenon is to be constructive for companies within the product development industry. In line with the concept of authenticity as a multi-dimensional framework, this paper suggests that authenticity does not solely result from certain intrinsic tangible or intangible product characteristics, and that commercially strong products and brands do not automatically become "authentic". The contribution of this paper to the product development fi eld is a framework for a multidimensional construct of authenticity, and an account of what representatives within selected companies talk about when asked about how they create consumer value, and how they contribute

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Section: Authenticity In Consumer Products and Product Developmentmentioning

confidence: 99%

A Multi-Dimensional Framework for the Development of Authentic Consumer Products

Kristav

Bäckström

Nordin

et al. 2018

JMCBEM

Self Cite

View full text Add to dashboard Cite

show abstract

Remote assessment of intangible product experiences - challenges and implications

Cited by 1 publication

References 13 publications

A Multi-Dimensional Framework for the Development of Authentic Consumer Products

A Multi-Dimensional Framework for the Development of Authentic Consumer Products

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