]. Asthma is the most common long-term respiratory condition, affecting more than 300 million people worldwide and, despite concerted efforts to achieve disease control and reduce exacerbations, it claims approximately 1000 lives each day [1]. The health and financial burdens associated with asthma are increasing, both at individual and population levels. A recent study estimated the annual cost of asthma in the USA to be more than USD 80 billion, taking into account direct medical costs, mortality and loss of attendance at school and work [2].