“…Challenges and opportunities faced in presenting a new marriage paradigm during a pandemic include implementing health protocols, limiting guests, and reducing crowd incentives (Ye et al, 2011;Heyes & Kapur, 2012). According to Mulyati et al (2019), the essential service wedding organizer is to give fast, comfortable, and practical service to fulfilling the needs of the urban public. Service wedding organizers alone have a general function of coordinating, serving, and supporting parties involved in preparation for the wedding (Santri et al, 2021).…”