Repurchase Intentions toward Trendy Clothing Fashion in Muslim Communities: The Role of Social Influence, Brand Attachment and Perceived Value

doi:10.26501/jibm/2018.0802-009

Cited by 3 publications

(3 citation statements)

References 77 publications

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“…[15,34,59] noted that customers showed appreciation for the technological benefits during the use of mobile shopping activities. Studies conducted in various countries including Pakistan, India, Malaysia, Spain, Hong Kong and Canada have shown that the use of mobile shopping platforms offers numerous benefits to customers in developing markets [113][114][115][116][117]. Therefore, a pretty significant selling point for mobile shopping would appear to be its potential to help customers complete purchasing tasks more quickly and effectively [118].…”

Section: Resultsmentioning

confidence: 99%

From Friends to Feedback: Effect of Social Influence on Mobile Shopping in the Post-COVID Era

Tang,

Hanif,

Haider

et al. 2024

Sustainability

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Although mobile shopping is a new norm after the pandemic, its proliferation is still not very mature in developing nations. Drawing on the Unified Theory of Acceptance and Use of Technology (UTAUT) model, this research employs the SEM technique to examine the effect of mobile shopping frequency and repurchase intent among 198 young mobile shopping consumers in Pakistan. Our findings suggest that purchase frequency is a key variable in consumer behavior and plays a significant role in building mobile shopping repurchase intentions. Findings further suggest that effort expectancy, unlike the performance expectancy, also strongly affects the relationship between purchase frequency and repurchase intention as an intervening mechanism, while a strong interaction effect from the social influence is also noted. This research offers insightful implications for researchers and marketers in the realm of e-commerce and mobile shopping domains.

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Section: Resultsmentioning

confidence: 99%

From Friends to Feedback: Effect of Social Influence on Mobile Shopping in the Post-COVID Era

Tang,

Hanif,

Haider

et al. 2024

Sustainability

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show abstract

“…Thus, verifying this hypothesis's validity for the modest wear industry and examining this concept's determinants is crucial for the research. After that, the research takes the perceived value as a determinant for modest wear purchase, as confirmed by Ahmed et al (2018). Subsequently, the prior studies implying the electronic innovativeness's significance (Juaneda-Ayensa et al, 2016) makes it essential to consider this determinant and evidence its validity for the particular case of modest wear online purchase.…”

Section: Literature Review and Hypothesesmentioning

confidence: 92%

“…shopper's satisfaction, brand image, and trust (Herliana et al, 2019;Rosmayani and Mardhatillah, 2020). Prior researchers have pointed at some significant predictors of modest wear buying intent such as fashion consciousness (Hassan and Harun, 2016), perceived value (Ahmed et al, 2018), and trust (Rosmayani and Mardhatillah, 2020). However, they only examined purchase intent toward modest clothing in general (not specifically in term of online shopping channel).…”

mentioning

confidence: 99%

Modest wear e-commerce: examining online purchase intent in Indonesia

Sumarliah

Khan

2021

RJTA

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Purpose The study has three primary purposes, i.e. (1) to examine the determinants influencing customers’ online purchase intent for modest wear; (2) to measure the effects of electronic innovativeness, fashion innovativeness, perceived value, and trust on the intent to buy modest wear via the Internet; (3) to inspect how the factor “trust” can affect the “perceived value” of modest wear purchase through e-commerce; and (4) to explore the roles of “attitude” and “religiosity” in influencing customers’ intent to purchase modest wear online. Design/methodology/approach 561 Muslim consumers were reviewed in the study. According to the conceptual framework established through a literature review on the constructs suggested, measurement items were modified to the study’s perspective, and a 31-item questionnaire was applied. A regression examination of potential variables was applied using ADANCO version 2.0.1 software and the PLS-SEM. Findings The findings signify that the leading factors affecting online modest wear purchase intent are fashion innovativeness, electronic innovativeness, perceived value, trust, attitude, and religiosity. Meanwhile, trust is the predictor of perceived value, and religiosity is the predictor of attitude. Originality/value There are only two notable studies that focus on modest fashion purchase intention in the online channel with examining only three influential factors. The study is an initial effort to examine new and more complete leading factors affecting online modest wear purchase intent including fashion innovativeness, electronic innovativeness, perceived value, trust, attitude, and religiosity.

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Online hijab purchase intention: the influence of the Coronavirus outbreak

Sumarliah

Khan

2021

JIMA

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Purpose This paper aims to explore the effects of the Coronavirus outbreak and the subjective norm and attitude on shopper’s intentions to purchase Hijab online. It hypothesises the influences of the Coronavirus outbreak as situational determinants, which include the place accessibility (e.g. the shutting of physical Hijab stores) and stores environment (e.g. well-being risks in physical shops, online shopping movement and extra marketing attempts from online Hijab stores through the outbreak). Design/methodology/approach Structured questionnaires were retrieved from 366 female Muslim shoppers, both wearing and not wearing Hijab. ADANCO 2.0.1 programming and PLS-SEM were applied in empirical investigation. Findings The results on direct relationships reveal that the Coronavirus outbreak situational determinants including place accessibility (ACCESS) and store environment (ENVIRO) and shopper’s attitude towards online Hijab purchase (ATTITU) are strong predictors of online Hijab purchase intention (ONLINE). At the same time, the subjective norm (SUBJEC) predicts ATTITU. The indirect mediation between SUBJEC on ONLINE was also confirmed. Practical implications These discoveries would help the Hijab business players, i.e. online sellers, retailers and marketers to increase their web pages’ quality and marketing efforts. Originality/value The research is an initial concept and empirical evidence investigating the Coronavirus outbreak’s situational influences and the effects of attitude and subjective norm on shoppers’ intentions to purchase Hijab online.

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Repurchase Intentions toward Trendy Clothing Fashion in Muslim Communities: The Role of Social Influence, Brand Attachment and Perceived Value

Abstract: Expressing the Muslim identity and faith through clothing

Cited by 3 publications

References 77 publications

From Friends to Feedback: Effect of Social Influence on Mobile Shopping in the Post-COVID Era

From Friends to Feedback: Effect of Social Influence on Mobile Shopping in the Post-COVID Era

Modest wear e-commerce: examining online purchase intent in Indonesia

Online hijab purchase intention: the influence of the Coronavirus outbreak

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