Online hijab purchase intention: the influence of the Coronavirus outbreak

Sumarliah, Eli; Khan, Safeer Ullah; Khan, Ikram Ullah

doi:10.1108/jima-09-2020-0302

Cited by 44 publications

(32 citation statements)

References 70 publications

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“…The study, on the one hand, had findings similar to those of other scientists that a consumer in the new COVID reality is characterized by increasing online orders of goods and services, reducing discretionary spending, and focusing on his/her own security [20,61]. On the other hand, the study proved a decrease in the commitment of buyers to introversion [19]. At the same time, these results were indirectly a consequence of the fact that the main criteria for most consumers when buying in a pandemic remain price, availability, convenience, and hygiene [26].…”

Section: Discussionsupporting

confidence: 73%

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Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior

Ślusarczyk

Hajizada

et al. 2021

JTAER

209

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With the spread of the COVID-19 pandemic and the increasing importance of e-commerce, the study of online consumer behavior is of particular relevance. The purpose of this study was to form a methodological approach to assess the relationships and the level of influence of the factors activating the purchasing behavior of online consumers against the background of the COVID-19 pandemic. The research methodology was based on the transformation of Cattell’s questionnaire and the implementation of correlation analysis. To determine the predisposition of online consumer behavior at the time of making a purchase decision, this study used the questionnaire method. The survey was conducted among online shoppers in the top 10 countries in terms of e-commerce market growth. The scientific contribution is the proposed methodological toolkit to assess the purchasing behavior of online consumers, which identifies the most influential factors in their purchasing behavior and provides an opportunity to assess the dynamics of their activity during the study period, to identify key trends and determine changes in their behavior. The research revealed what changes in online consumer buying behavior are typical in the COVID-19 pandemic. The impact of consumer awareness and experience has increased. Online consumers have become more experienced, which has influenced the activity of their buying behavior. This study proved the shifting influence of online consumer purchasing behavior factors during the pandemic. The increasing importance of the speed of decision making by consumers when purchasing goods and services online was determined.

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Section: Discussionsupporting

confidence: 73%

“…People in lockdown were ordering online more often than normal. They also reduced their discretionary costs, became more selective, and shifted to local brands [19]. Demand for digital technologies (e.g., satellite broadband and video conferencing applications) has surged [20,21].…”

Section: Literature Reviewmentioning

confidence: 99%

Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior

Ślusarczyk

Hajizada

et al. 2021

JTAER

209

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“…Despite the importance of modest wear market for both business players and customers, the present studies focus on general modest wear, and only a few literature about online modest wear purchase intent exist (i.e. Sumarliah et al, 2021, Herliana et al, 2019Rosmayani and Mardhatillah, 2020). None of those research works has examined factors affecting customers' attitudes towards modest wear online shopping.…”

Section: Attitude Religiosity and Online Modest Wear Purchase Intentmentioning

confidence: 94%

Modest wear e-commerce: examining online purchase intent in Indonesia

Sumarliah

Khan

2021

RJTA

Self Cite

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Purpose The study has three primary purposes, i.e. (1) to examine the determinants influencing customers’ online purchase intent for modest wear; (2) to measure the effects of electronic innovativeness, fashion innovativeness, perceived value, and trust on the intent to buy modest wear via the Internet; (3) to inspect how the factor “trust” can affect the “perceived value” of modest wear purchase through e-commerce; and (4) to explore the roles of “attitude” and “religiosity” in influencing customers’ intent to purchase modest wear online. Design/methodology/approach 561 Muslim consumers were reviewed in the study. According to the conceptual framework established through a literature review on the constructs suggested, measurement items were modified to the study’s perspective, and a 31-item questionnaire was applied. A regression examination of potential variables was applied using ADANCO version 2.0.1 software and the PLS-SEM. Findings The findings signify that the leading factors affecting online modest wear purchase intent are fashion innovativeness, electronic innovativeness, perceived value, trust, attitude, and religiosity. Meanwhile, trust is the predictor of perceived value, and religiosity is the predictor of attitude. Originality/value There are only two notable studies that focus on modest fashion purchase intention in the online channel with examining only three influential factors. The study is an initial effort to examine new and more complete leading factors affecting online modest wear purchase intent including fashion innovativeness, electronic innovativeness, perceived value, trust, attitude, and religiosity.

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“…The business world has been negatively affected so that business performance has drastically decreased. In addition to having an impact on business performance achievements, the presence of disease due to COVID-19 has changed people's behavior or consumer behavior (Sumarliah et al, 2021;Shah et al, 2020;Sumaedi et al, 2020;Mata et al, 2021), including Indonesian society. One of the changes that occur is the phenomenon of always using a medical mask.…”

Section: Introductionmentioning

confidence: 99%

COVID-19 perceptions, subjective norms, and perceived benefits to attitude and behavior of continuous using of medical mask

et al. 2021

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The purpose of this study was to examine and explain the effect of COVID-19 Perception, subjective norms, and Perceived Benefits on attitudes and Behavior continuous use of medical mask. The population of this study is people in Indonesia who have used medical masks for at least a year. The size of the sample used is 146 people with purposive sampling method. The analytical technique used is Path Analysis using SEM-PLS. The results showed that the COVID-19 perception, subjective norm, and perceived benefits had a positive and significant effect on attitudes and behavior in using medical masks continuously, and attitudes about using medical masks also had a positive and significant effect on the intention to continue using them continuously. Therefore, it is important for regional leaders to continue to disseminate and educate about the importance of continuous use of medical masks in order to prevent the spread of disease due to COVID-19 and maintain public health by providing information about COVID-19 disease and the benefits of using this medical mask.

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Online hijab purchase intention: the influence of the Coronavirus outbreak

Cited by 44 publications

References 70 publications

Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior

Impact of the COVID-19 Pandemic on Online Consumer Purchasing Behavior

Modest wear e-commerce: examining online purchase intent in Indonesia

COVID-19 perceptions, subjective norms, and perceived benefits to attitude and behavior of continuous using of medical mask

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