COVID-19 perceptions, subjective norms, and perceived benefits to attitude and behavior of continuous using of medical mask

Abstract

The purpose of this study was to examine and explain the effect of COVID-19 Perception, subjective norms, and Perceived Benefits on attitudes and Behavior continuous use of medical mask. The population of this study is people in Indonesia who have used medical masks for at least a year. The size of the sample used is 146 people with purposive sampling method. The analytical technique used is Path Analysis using SEM-PLS. The results showed that the COVID-19 perception, subjective norm, and perceived benefits had a positive and significant effect on attitudes and behavior in using medical masks continuously, and attitudes about using medical masks also had a positive and significant effect on the intention to continue using them continuously. Therefore, it is important for regional leaders to continue to disseminate and educate about the importance of continuous use of medical masks in order to prevent the spread of disease due to COVID-19 and maintain public health by providing information about COVID-19 disease and the benefits of using this medical mask.

Predicting Fintech Innovation Adoption: the Mediator Role of Social Norms and Attitudes

“…When individuals are in groups, there are certain rules, norms, or beliefs about their proper behavior. The group (family, friends, or co-workers) exerts pressure on individuals who feel they may have a certain behavior regarding the reference group (Yasa et al 2021 ). In other words, SN is “the individual’s beliefs about whether significant others think he or she should engage in the behavior and are assumed to capture the extent of perceived social pressures exerted on individuals to engage in a certain behavior” (Shneor and Munim 2019 ).…”

Information-Seeking Behavior for COVID-19 Boosters in China: A Cross-Sectional Survey

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Impact of effectual propensity on entrepreneurial intention

“…On the other hand, SN involves a significant social influence on individuals. When individuals are in a group, they feel that they must have appropriate behavior, usually conditioned by family, friends or peers (Yasa et al, 2021). In this way, SN presents a significant relationship with the individual's attitude (Kotler & Keller, 2015).…”

“…Piroth et al (2020) found empirical evidence for the positive effect of SN on PA in a study on online grocery shoppers. Similarly, Yasa et al (2021) tested how SN had a positive impact on PA wearing a face mask. These arguments allow the following hypothesis: H4: SN is positively related to PA toward entrepreneurship.…”