Reputation in Higher Education: A Systematic Review

Abstract

Published research on corporate reputation has increased in the last 10 years in various sectors. The higher education sector is no stranger to this growth; however, theoretical developments and empirical research have been conducted across various disciplines of knowledge and theoretical approaches, which has made it difficult to theorize about it. In addition to this, the dimensionality of the construct, its dependence on the perception of public interest, and the difficulty of its measurement have made it a challenge for universities. This article develops a systematic review of reputation in higher education institutions. While there is evidence of contributions in the development of the theory and its conceptualization, these have occurred in other sectors such as banking, service industries, retailing, tourism and hospitality, and are not specifically focused on the higher education sector. As such, we seek to identify and characterize how reputation has been studied in this sector, highlighting conceptual and theoretical approaches that have supported the studies, which will help to overcome the fragmentation of the same from an integral definition applied to the education service.

Employee perspective on site accidents and corporate reputation in developing countries

“…It is apparent that the prior studies on corporate reputation have not been undertaken with much focus on the internal stakeholders, notably employees in construction firms. This phenomenon is consistent with Mateus and Acosta (2022) and Das et al (2023) who have earlier indicated the scope of corporate reputation investigations. Thus, this study on the influence of construction site accidents on corporate reputation is appropriate and timely.…”

“…Das et al (2023) found that workforce agility, transformational leadership and talent management improve corporate reputation in the information technology sector. In a systematic literature review on corporate reputation in higher education, Mateus and Acosta (2022) found that scholarly contributions to the development of the theory are significant in the banking, service, retail, tourism and hospitality sectors and proposed a framework that focuses on the influence of stakeholders and benefits for improving it. The drivers of corporate reputation explored by Ghuslan et al (2021) demonstrate that effective corporate reputation and the quality of both environmental and social reporting have a positive influence on corporate reputation.…”

Climate change and infectious disease: a review of evidence and research trends

“…2 ). This bias towards academic-based research is not surprising considering that higher-education institutions often focus efforts on research and disseminating knowledge [ 50 ]. This result also indicates a poor active participation of stakeholders in governing bodies on climate change and health research, which could explain the slow progress of international policy on climate change and disease research.…”

Evaluation of psychometric properties of perceived value applied to universities

“…At the same time, there is a growing educational trends with an important virtual component which is taking over of most part of the demanding service. These factors have forced universities to change their social and educational focus to a more commercial, market-oriented approach [2,3]. Consequently, higher education institutions (hereafter HEIs) administrators have had to manage their internal and external processes to attract students, position the institution with marketing differentials, reduce ineffective recruitment, and mitigate poor data management as well as inadequate student care [4].…”