Reputation: Some Thoughts From An Investor's Point of View

Schürmann, Stefan

doi:10.1057/palgrave.gpp.2510094

Cited by 6 publications

(4 citation statements)

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“…Second, practitioner (e.g. Schürmann, 2006) and preliminary field interviews indicate that considerable differences in corporate reputation exist in this industry, which enables us to observe the potential impact of corporate reputations on cross-buying decisions. Third, life insurance is complex and difficult for customers to evaluate, even after purchase and use (Zeithaml, 1981).…”

Section: Research Contextmentioning

confidence: 99%

The effect of corporate reputations on customer perceptions and cross-buying intentions

Jeng

2011

The Service Industries Journal

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Cross-selling additional services to existing customers is an important task for multiservice companies. This paper examines whether and how a corporate reputation influences customers' economically orientated (that is, perceived benefits of buying new services from current supplier) and relationship perceptions (that is, evaluations of relationship strength and supplier's offerings) and, in turn, their cross-buying intentions. Good corporate reputations build customer cross-buying intentions by increasing customers' expected service quality, decreasing information costs, and enhancing trust and affective commitment. Survey data from the Taiwanese life insurance industry support the arguments, and the results offer some important extensions to cross-buying theory.

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Section: Research Contextmentioning

confidence: 99%

The effect of corporate reputations on customer perceptions and cross-buying intentions

Jeng

2011

The Service Industries Journal

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“…Each of these is relevant in the context of entrepreneurship. For example, entrepreneurs and investors value market knowledge and strategic advice (information); referrals, recommendations, and enhanced reputations (influence); and feelings of being a part of "the next big thing" (solidarity; e.g., Cohen & Dean, 2005;Rose, 2014;Schürmann, 2006;Shepherd & Zacharakis, 2001). An exchange is a bidirectional transfer of financial or social resources that is, to some degree, reciprocal-each party expects to give and to receive (Emerson, 1976).…”

Section: The Development Of the Entrepreneur-investor Relationshipmentioning

confidence: 99%

Resources and Relationships in Entrepreneurship: An Exchange Theory of the Development and Effects of the Entrepreneur-Investor Relationship

Huang

Knight

2017

AMR

214

151

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We develop a theoretical model, grounded in exchange theory, about the process through which relationships between entrepreneurs and investors develop and influence the growth of new ventures. Our theory highlights the multifaceted relationships that entrepreneurs and investors share-comprising both affective and instrumental dimensions-and the bidirectional exchanges of social and financial resources that build these relationships over time. An exchange theory perspective sheds light on the emergence of different patterns of relationship development over time and how different kinds of resource exchange contribute to new venture growth, contingent on the core problems that a venture faces at a given stage of development. We discuss implications of an exchange perspective on resources and relationships in entrepreneurship for theory, research, and practice. Both authors contributed equally to this article; our names are listed alphabetically. We are grateful to associate editor Joep Cornelissen and three anonymous reviewers for their helpful feedback throughout the review process. We also thank Ray Sparrowe and the members of the Wharton School's M-Squared group for their guidance on previous versions of the manuscript.

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“…Related topics can also be found in discussions on industry reputations, yet the there the focus is mostly on corporations and certain incidents and fields such as “post‐Enron accounting”. Some industries recently covered include the insurance sector (Eccles and Vollbracht, 2006), biotechnology (Grupp and Gaines‐Ross, 2002) and specific stakeholder groups such as investors (Schürmann, 2006). Studies on industry reputation also often take place on a conversational and consulting level rather than academic (Edelman's Trust Barometer, 2006).…”

Section: Sector Reputationmentioning

confidence: 99%

Sector reputation and public organisations

Luoma‐aho

2008

International Journal of Public Sector Management

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Sector reputation and public organizations here are certain universal trends apparent in public sectors around the world: public sector organizations have diversified and grown in functions, yet resources everywhere are being threatened. Recent research has acknowledged the importance of measuring organizational success and efficiency, yet measuring of intangible products such as services remains a challenge. Intangible products can only be measured through the end-user, whose needs and expectations may vary. The end-user has recently become more interesting to both national administrations as well as trans-national organizations (such as the European Union or Nato), and many organizations have laid out guidelines for their communication with different publics. This has introduced the concepts of organizational stakeholders and reputation to the "mundane management" of public sector organizations.

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Reputation: Some Thoughts From An Investor's Point of View

Cited by 6 publications

References 0 publications

The effect of corporate reputations on customer perceptions and cross-buying intentions

The effect of corporate reputations on customer perceptions and cross-buying intentions

Resources and Relationships in Entrepreneurship: An Exchange Theory of the Development and Effects of the Entrepreneur-Investor Relationship

Sector reputation and public organisations

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