Improving service logistics is crucial in order to reciprocate customer needs. The paper aims to validate the Logistics Service Provider (LSP) Lifecycle Model for re-designing logistics service in three LSP case studies in Thailand. The lifecycle-stage evaluation was adapted to identify the current status in its lifecycle. Afterward, logistics service strategies were implemented according to the voice of the customer by Quality Function Deployment (QFD). The study combined the Logistics Service Provider (LSP) Lifecycle Model with the application of Industry 4.0 (I4.0) to improve service logistics. Case studies showed the implementation of the service logistics strategies with the feasibility solution of Industry 4.0.Sustainability 2020, 12, 2394 2 of 17 real-time information, and Circular Economy (CE) [21] are now among the basic customer requirements. Furthermore, customer behavior has changed too. Quick and immediate responses are expected. Information Technology (IT) has been increasingly used in the global business to satisfy the customer in terms of supply [22,23]. Today, Industry 4.0 is being used to accomplish the customer target, operation, and improvement in manufacturing [24,25]. Some examples of the advancement of Industry 4.0 are applying to self-learning automation, big data analytics, real-time information, Internet of Things (IoT), and smart sensors [26,27]. This improvement expands to the logistics industry in the form of, for example, on-demand delivery which offers an abrupt response to the customer [28,29]. The trend has changed rapidly around the world and the logistics service is demanded to support it. Therefore, LSPs need to innovate and create new service to address these complicated customer trends [30]. This paper demonstrates the use of the LSP Lifecycle Model to re-design the logistics service using three case-study LSPs in Thailand. It aims to address the research questions of whether the developed LSP Lifecycle Model is valid and if the Industry 4.0 concept is applicable and can be beneficial for LSPs. Firstly, the study identified the stage of the service. Secondly, services were re-designed using QFD. Thirdly, customer requirements were prioritized using the Multiple-Criteria Decision-Making (MCDM) tool. Finally, the Industry 4.0 concept was mapped to address these demands.
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