Recovery plans in all countries also contained 37 % or more citations to 'grey literature', discounted in NRAEs. If NRAEs discourage peer-reviewed publication at any level they could exacerbate the trend not to publish information useful for applied conservation, possibly harming conservation efforts. While indicating the potential for an impact does not establish that it occurs, it does suggest preventive steps. NRAEs considering the proportion of papers in top journals may discourage publication in lower-ranked journals, because one way to increase the proportion of outputs in top journals is by not publishing in lower ones. Instead, perhaps only a user-nominated subset of publications could be evaluated, a department's or an individual's share of the top publications in a field could be noted, or innovative new multivariate assessments of research productivity applied, including social impact.