Research Directions for Value Co-Destruction in Banking Digital Transformation

Abstract

Digital transformation imposes an invisible legacy on managers: the destruction of value. Technology’s ability to make services intangible can lead to irreparable losses of value to businesses, resulting in a decline in economic potential and imposing a dictatorship of gratuitousness. To research how this happens and propose solutions, I analyze the trend of value co-destruction (VCD) in banking digital transformation. The ability to understand and predict such changes is important to guide the planning, implementation, and evaluation processes of business decisions, since the application of expert systems in decision support is common. Value creation is a central concept in business literature since companies create value through their operations and the delivery of services and products that meet the desires of their customers. However, the value can also be destroyed, causing the bankruptcy of companies and significant changes in the market. Through a semi-systematic review of the literature, I seek the theoretical guidelines of VCD in the context of online banking services. We found 112 articles related to the theme, and part of the systematic analysis of these articles is arranged in this work. The main objective of this theoretical essay is to evidence research propositions for analysis of VCD in the context of digital banking transformation.

Exploring the Adoption of Intraorganizational Coopetition in Competitive Environments: Implications for the Banking Sector

“…The joint use of strength and competition in the internal environment is an intraorganizational coopetitive strategy aimed at achieving departmental objectives and promoting value creation and capture (Bouncken et al, 2015). Hence, the same value-creation process can lead to value destruction in some industries (Borba, 2022).…”