2015
DOI: 10.5937/ekopolj1503627c
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Research of honey consumers' behavior in province of Vojvodina

Abstract: The region of Vojvodina is considered to be very favorable for honey production, whereby the area of Fruska Gora is primarily considered as the most bountiful. However, one of the key problems that honey producers encounter is the lack of understanding of consumer behavior and therefore inability to create appropriate marketing strategies and programs. Therefore, the aim of this paper is to provide assistance to honey producers in Vojvodina, to lime honey producers from Fruska Gora with protected geographical … Show more

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Cited by 19 publications
(8 citation statements)
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“…These results are also confirmed by previous studies associated with honey's beneficial effects on human health for both Balkans (Šedík et al. , 2019; Ciric et al. , 2015; Pirvulescu et al.…”
Section: Discussionsupporting
confidence: 91%
See 1 more Smart Citation
“…These results are also confirmed by previous studies associated with honey's beneficial effects on human health for both Balkans (Šedík et al. , 2019; Ciric et al. , 2015; Pirvulescu et al.…”
Section: Discussionsupporting
confidence: 91%
“…Consumers consider honey a helpful product, as its consumption is a pleasant and healthy habit. These results are also confirmed by previous studies associated with honey's beneficial effects on human health for both Balkans ( Sed ık et al, 2019;Ciric et al, 2015;Pirvulescu et al, 2019) and European consumers (Testa et al, 2019;Kowalczuk et al, 2017). Due to its nutrients, honey gains confidence, considering it is enjoyable and valuable for health.…”
Section: Discussionsupporting
confidence: 87%
“…Within the global scene, the beekeeping sector in Europe is not the biggest, but if we considered Europe as a single unit, it is the second largest producer after China. The EU countries with the largest honey production are Romania, Spain, Hungary, Germany, Italy, Greece, France and Poland, and they are mainly located in Southern Europe, where they enjoy more favourable climatic conditions for beekeeping [3]. It can be defined as a niche market in the agri-food exports' context, even if volumes exported are increasing and in parallel to this trend consumption is also constantly increasing [4].…”
Section: Introductionmentioning
confidence: 99%
“…All these difficult circumstances are not easy to achieve. It is important to enhance that economic and social breadth, besides productivity in the production chain represents a serious problem (Ćirić et al, 2015;Lovarelli et al, 2020;Tasić, 2018). Nowadays in the EU economical frame, the greatest obstacle in the development presents a production of positive financial results, and the producers are faced to search their way out for longstanding continued existence (Kuckertz et al, 2020).…”
Section: Introductionmentioning
confidence: 99%