Consumption of fermented milk products containing healthy substances is an effective means of strengthening the protective functions of the human body. Development of the new product technology is based on a well-founded method of introduction of plant components forming their composition and properties. The purpose of this work is to study the method of adding a mixture of aronia and hawthorn powders, the effect on organoleptic indicators and individual physicochemical properties of yogurt. During the work, a set of generally accepted standard research methods was used. The subjects of the study are samples of yogurt produced by a thermostat method, but differing in the step of introducing an enrichment additive. Digestion was performed using a dry bacterial starter for "vivo" brand yogurt. Based on the results of the study, the stage and method of adding a plant additive to the milk mixture are selected. The optimal dose for adding aronia and hawthorn powders to the milk mixture was 5%. It has been found that the addition of the additive before fermentation leads to a deterioration in appearance and consistency (whey peel off), and when a mixture of aronia and hawthorn powders is introduced at the fermentation stage, it contributes to an improvement in organoleptic indices of goat's milk-based yogurt. According to physical and chemical indicators, the developed sample according to the proposed technology meets the requirements set by TR TS 021/2011, TR TS 033/2013 and GOST 31981.