“…As a result of these efforts, leading corporations in the USA and overseas have reported significant benefits from using TRIZ (Raskin, 2003). Recently, TRIZ theory has been widely used in more and more non-engineering fields, including commerce, sociology, quality management, education, service operational management, finance, marketing, architecture, food technology, software developing, micro-electronics, chemical industry, and so on, and many researchers have made relative explanation to innovative principles in different fields (Zhang and Shang, 2010).…”