Research on health and care for the environment as consumer motives in purchase of green products in the Republic of Serbia

Stanković, Ljiljana; Đukić, Suzana; Stanković, Jelena

doi:10.5937/markt1903167s

Cited by 4 publications

(4 citation statements)

References 21 publications

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“…rather than general environmental behavior, the correlation between attitude and behavioral intention will be stronger. Attitude is understood as the result of the evolution of related memory for something [3]. From the perspective of cognition, Agarwal defines low-carbon attitude as the integration of memory, cognition and emotion.…”

Section: Literature Reviewmentioning

confidence: 99%

Green Energy Consumption Path Selection and Optimization Algorithms in the Era of Low Carbon and Environmental Protection Digital Trade

2023

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In order to better study the chosen path of the consumption model of public green energy and more accurately predict consumers’ green energy consumer behavior, we take new energy vehicles as an example to explore the driving mechanism and internal mechanism of the public green energy consumption model from the perspective of motivation. We propose an ensemble learning model based on a stacking strategy. The model uses XGBoost, random forest and gradient lifting decision trees as primary learners to transform features, and uses logistic regression as a meta-learner to predict users’ consumer behavior. The experimental results show that this feature engineering method can significantly improve the accuracy rate in multiple model algorithms, and the prediction effect of the ensemble learning model is better than that of a single model, with the accuracy rate of 82.81%. In conclusion, the ensemble learning model based on a stacking strategy can effectively predict the public’s consumer behavior. This provides a theoretical basis and policy recommendations for promoting green energy products represented by new energy vehicles, thereby improving the practical path for proposing green energy consumption.

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Section: Literature Reviewmentioning

confidence: 99%

Green Energy Consumption Path Selection and Optimization Algorithms in the Era of Low Carbon and Environmental Protection Digital Trade

2023

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“…Izvor / Source: Zeleni proizvod se smatra ključnim u kreiranju zelenog marketing miksa kompanija i esencijalnim delom zelene marketing miks strategije (Mahmoud, 2018). Takav proizvod mora biti proizveden na bazi zelene tehnologije, koja minimalno šteti, ili u najboljem slučaju, uopšte ne šteti okolini (Mishra & Sharma, 2014;Stanković et al, 2019). Pored toga, zeleni proizvod je onaj koji je moguće reciklirati ili ponovo upotrebiti, koji je organskog porekla ili je proizveden od recikliranih sirovina, nije testiran na životinjama itd.…”

Section: Slika 1 -3r I Zeleni Marketing / Figure 1 -3r and Green Mark...unclassified

“…(1) prelazak sa transakcionog ka relacionom marketingu, (2) prelazak sa tradicionalnih sistema na sisteme stvaranja jedinstvene vrednosti za kupce, i (3) zaokret od profitno orijentisanog ka održivom marketingu (sve veći naglasak se daje zelenom marketingu). Rezultati empirijskog istraživanja sprovedenog u Srbiji pokazuju da je najvažniji motiv za kupovinu zelenih proizvoda pretpostavka da su takvi proizvodi zdravi, a prate ga i motivi brige za životnu sredinu i isključivanje zloupotrebe i testiranja na životinjama (Stanković et al, 2019). Prema ovom istraživanju, u kome je najveće procentualno učešće ispitanika starosti od 20 do 30 godina, najuticajnije ograničenje za kupovinu ovakvih proizvoda je njihova ograničena ponuda.…”

Section: Zeleni Marketing U Srbiji / Green Marketing In Serbiaunclassified

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Zeleni marketing i aspekti razvoja zelenog marketinga u Republici Srbiji

Jevtić,

Radić,

Riznić

2023

Ecologica

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Sažetak: Razvoj društva na globalnom nivou usko je povezan sa porastom broja stanovnika i ubrzanom industrijalizacijom. Sve je više potrošača, koji usled dobre informisanosti zahtevaju proizvode specifičnih karakteristika. Među njima su i oni koji pri kupovini sagledavaju i ekološke aspekte vezane za proizvode ili usluge koje kupuju. Kako bi opstale na tržištu, kompanije su primorane da se takvim zahtevima prilagode. Tako je došlo i do pojave koncepta zelenog marketinga. U ovom radu predstavljen je koncept zelenog marketinga, kao novog uslova za opstanak kompanija na tržištu. Kako koncept zelenog marketinga implicira postojanje zelenih elemenata marketing miksa, u radu su istaknuti dodatni zahtevi koje elementi treba da ispune kako bi se okarakterisali kao zeleni. Cilj ovog rada je da sistematizovano prikaže pregled razvoja koncepta zelenog marketinga i uslova koje je neophodno ispuniti, kao i da ukaže na stanje razvijenosti zelenog marketinga u Republici Srbiji. Generalni zaključak do koga se došlo je da je na teritoriji Srbije ovaj koncept tek u začetku, kao i da se očekuje njegova veća primena u bliskoj budućnosti.

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Green marketing in the function of sustainable development

Popović,

Cvetković,

Avramović

2023

Ekonomika

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The concept of green marketing arose in response to climate change and global warming. As a part of a holistic marketing concept, green marketing includes activities related to adapting production processes, product modification, improving packaging and product labeling systems, communicating the environmental benefits of products, in a way that has minimal negative effects on the environment. According to the principles of green marketing, every instrument in the marketing mix has a green perspective. National economies and enterprises have recognized the value of green marketing in meeting the needs and demands of consumers, but also as an incentive for growth and expansion of economic activities. The paper analyzes the concept of green marketing, as well as the instruments of the green marketing mix to understand its importance in modern business conditions. Environmental taxation, as an integral part of green marketing, indicates the importance and significance of preserving the environment in the function of growth and development of the economy. It is emphasized that the marketing strategy should be a response to the changing market needs, but also an incentive to create environmental awareness of consumers.

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Research on health and care for the environment as consumer motives in purchase of green products in the Republic of Serbia

Cited by 4 publications

References 21 publications

Green Energy Consumption Path Selection and Optimization Algorithms in the Era of Low Carbon and Environmental Protection Digital Trade

Green Energy Consumption Path Selection and Optimization Algorithms in the Era of Low Carbon and Environmental Protection Digital Trade

Zeleni marketing i aspekti razvoja zelenog marketinga u Republici Srbiji

Green marketing in the function of sustainable development

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