Research on Marketing Prediction Model Based on Markov Prediction

Abstract

Many activities in modern business marketing management are random and repetitive. The marketing effect is constantly influenced by a variety of factors such as changing market supply and demand, customers’ purchase intentions, and national financial policy. As a result, Markov analysis can be used to analyze the status and trend of some variables, that is, to predict the future status and trend of a variable based on its current status and trend, in order to forecast possible changes in the future and take appropriate countermeasures. The mathematical model of product marketing prediction is presented in this paper by establishing the probability matrix of product state transition and analyzing and calculating with the Markov chain, resulting in a practical and reliable theoretical basis for economic prediction. After using the Markov analysis method, a suitable mathematical model can be created based on market investigation and statistics, which is extremely useful for making reasonable predictions about the market’s future development trend and improving marketing effectiveness.

Theoretical Investigations on Existing Approaches to Marketing Effectiveness Evaluation

“…Evaluation of marketing effectiveness helps an organization to identify opportunities for constant growth (Milichovský & Šimberová, 2015;Chen et al, 2021), maintain stability (Niemand et al, 2020), strengthen customer satisfaction (De Vries, 2019), and grow competitive advantage (Raman et al, 2012). McDuff et al (2014) explain that effectiveness is the achievement of particular results.…”

“…The marketing effectiveness evaluation of traditional and digital activities is a topic vigorously debated by researchers. Evaluation of the marketing activities value is a challenging task because of its complexity and many influencing factors involved (Chen et al, 2021;Kurahashi, Misawa & Yamashita, 2018). In many cases, it is quite difficult to predict what influences the increased demand or sales reduction, which factors influence marketing activity success, or what to measure and what methods to employ for marketing effectiveness evaluation (Dinner, Van Heerde & Neslin, 2014;Karlíček et al, 2014;Li et al, 2017).…”

“…There are two critical questions to address here: what to evaluate and how to evaluate (Chen et al, 2021). As an answer to these questions, businesses can employ specific measurement methods of marketing effectiveness, evaluating the effort of marketing activities (Brooks & Simkin, 2012;Leung, Tanford & Jiang, 2017).…”

Development Model of Enterprise Green Marketing Based on Cloud Computing

“…The second point is the reasonable and scientific control of the software through the server. Only in this way can the client use the form of Web to access the application system remotely and achieve the desired effect [22]. Third, in the delivery of cloud applications, the main pattern is one-to-many, in terms of architecture, price, and partners [23].…”

Research on Enterprise Digital Precision Marketing Strategy Based on Big Data

“…As the incremental era of mobile Internet has gradually entered the end, the tra c dividend of the Internet has almost disappeared, and the mobile Internet is entering a new era, that is, the era of stock. Being "user-centered" has always been the focus of major e-commerce brands [1][2][3]. It is becoming more and more important to mine the ow value of brand crowd assets and conduct targeted and accurate operations [4][5][6][7][8].…”