To accelerate snow and ice melting, traditional chloride-based salts are spreaded on asphalt pavement surface, causing serious environmental pollution and infrastructure corrosion. For sustained-release snow melting asphalt mixture, the snow melting agent of Mafilon is directly added to asphalt mixture by replacing partial mineral powder to develop a new type of functional asphalt mixture. In this paper, through the Marshall test, immersion Marshall test, rutting test, trabecular bending test, and Cantabro test, the effects of Mafilon addition on asphalt pavement performance is systematically analysed. Meanwhile, salt precipitation rate is measured by conductimetry to estimate effective deicing period of the pavement. Finally, a new experimental device is designed to quantitatively evaluate snow melting effect of sustained-release snow melting asphalt pavement. The experimental results show that replacing 70% of the mineral powder with Mafilon by volume can achieve satisfactory snow melting effect without affecting usability of asphalt pavement.