Research on sportswear buying behavior of university students

Öndoğan, Ziynet; Kılıç, Arzu; Boz, Serkan; Tama, Derya; Encan, Berna Cüreklibatır; Necef, Özlem Kurtoğlu

doi:10.1051/shsconf/20162601113

Cited by 1 publication

(1 citation statement)

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“…As hijabs have flourished to a fashionable entity, Muslim women are seen veiling in alternative materials and styles on a daily basis as a way of expressing their personality (Hassan and Harun, 2016). The element of fashion, however, is not the predominant requirement in the selection of sports apparels (Öndoğan et al ,2016). Despite giving a decent look on the user, hijabs are also chosen based on practicality aspects to accommodate comfort during endurance occasion.…”

Section: Literature Backgroundmentioning

confidence: 99%

Thermal comfort perception of hijab usage among young Muslim women for sports activity

Yusof

Ahmad

Yusof

et al. 2021

RJTA

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Purpose The purpose of this paper is to investigate the perceived thermal comfort experienced by active Muslim women (AMW) wearing hijabs determined by their experience of comfort sensation while doing sports activities or regular exercises. This study also examines whether the casual hijabs which are widely used among AMW are able to supply the appropriate comfort for active purposes. Design/methodology/approach This study used the quantitative method using survey questionnaires to collect 100 primary data obtained from AMW respondents who are university students located around the Klang Valley region in Malaysia. Findings Based on the overall results, this study suggests that the common hijabs that are used for casual applications do not offer sufficient comfort to Muslim women while performing sports activities or regular exercises. Research limitations/implications The outcome of this study will help to gain a better understanding on hijab preferences and comfort experienced from the viewpoint of regular hijab users. The information will assist industries to consider the selection of the right materials when developing sportswear hijabs to provide better comfort for more AMW in the near future. The method used in this study is useful to gain information on consumer’s profile and value-added details about the discomfort aspects of hijab which are scarce in the existing literature on thermal comfort. Originality/value This study was conducted to explore the type of hijabs commonly worn by AMW while performing sports activities and to obtain their views on the perceived thermal comfort.

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Section: Literature Backgroundmentioning

confidence: 99%