Research on the Application of Emotional Design in Cultural Creative Product Design

Abstract

In recent years, cultural creative products as an important branch of cultural creative industries, have been widespread concern and promotion. It is not only a cultural heritage, but also the crystallization of the wisdom of designers, and it is one of the important means of cultural heritage and spread. The creative design is the interpretation of cultural heritage and the refinement of cultural spirit, and it needs to combine the characteristics of the present era and the series of cultural re-design activities carried out by the social aesthetic. The product design needs not only to embody the functionality of the product, but also to the inheritance of cultural spirit, and to pay more attention to people’s sense of identity and belonging to the culture. Based on the three-level theory of emotional design proposed by Professor Donald Arthur Norman, this paper analyzes its specific application in the design of cultural and creative products, in order to establish the emotional design criteria of cultural and creative products centered on user experience. It aims to help consumers establish a sense of design identity and cultural identity for cultural and creative products, and put cultural confidence into practice.

User experience in traditional domestic preparation products in different cultures of Sri Lanka: Special reference to String Hopper Press (“Idiappa Wangediya”)

“…It is relative to an individual's cultural framework, view of the world, and past daily life experiences, when a product appeals to an individual (Roberts, 2001). Traditional products not only have functions, but they also give a sense of cultural identity (Hou, 2020). There are different kinds of string hopper presses that can be found in Sri Lanka (B. S. U. Mendis, N. T. Medagedara, D. C. Wijewardena, 2015).…”

Research on Creative Design of Cultural Products Based on Seda County’s Characteristic Culture

“…Therefore, people's demand for material and spiritual culture is also greatly increasing over time. Only after incorporating more innovative elements can the economic benefits of cultural and creative products be increased to promote the economic development of the entire cultural and creative industry chain and inject fresh vitality into society [6].  Aesthetic principle: Material culture is a companion product of spiritual culture.…”

Método de selección de alternativas bajo el enfoque emocional en las etapas tempranas del proceso de diseño y desarrollo de productos

“…Se centra en la apariencia externa de las cosas, nos permite formar las primeras impresiones sobre el funcionamiento, credibilidad y valor de lo que tenemos en frente. A este nivel también se le conoce como "emoción de instinto" y enfatiza la sensación inicial y más intuitiva que el producto aporta al usuario, que tiene una relación directa con la forma, color, material, y otros atributos del producto (Hou, 2020).…”

“…Pero al ocuparse de este aspecto, de alguna forma, que, al enfocarnos en lo conductual, estamos sub-valorando o ignorando el aspecto emocional en el diseño. A este nivel también se le denomina de "emoción de comportamiento" y está relacionado con la experiencia que el producto aporta al usuario, incluida la función, el rendimiento y la usabilidad del producto (Hou, 2020).…”