The use of plastic bottles has become a significant environmental concern, and recycling them has become a priority. Small and medium-sized recycling companies must collect and categorize large volumes of plastic bottles and sell them to larger recycling firms, a process that is time-consuming, costly, and labor-intensive. This manual sorting process can pose health risks, particularly during the COVID-19 pandemic, and can affect worker productivity. To address these issues, this study proposes the development of an automated conveyor belt system that can rapidly and accurately separate plastic bottles by type. The system utilizes an opaque and transparent plastic bottle separation platform, which saves time, cost, and manpower. This system design provides recycling SMEs with a competitive advantage by serving as a practical application model and a prototype with an easy-to-use concept. Key tools employed in this research include product design development (PDD), Kansei engineering, manufacturing process design, controlling system, and fault tree analysis (FTA). The light sensors are critical components in the separation process, detecting the opacity or transparency of the bottles' surfaces. The proposed prototype's reliability will be assessed by FTA, which considers all potential failures. This study contributes to the body of knowledge surrounding the integration of conveyor systems and provides valuable information for businesses seeking to optimize their sorting processes. The guidelines developed in this study can serve as a starting point for further research on the integration of conveyors in waste sorting plants.INDEX TERMS Product design and development, Kansei engineering, conveyor belt, microcontroller, light sensor, fault tree analysis.