Research on the Medical Tourism Attributes by IPA

Abstract

The objectives of this research are: to provide fundamental data for tourism policy and investigate medical tourism attributes by IPA(Importance-Performance Analysis) to attract Japanese medical tourists to Korea. Utilizing Japanese medical tourists as subjects of inquiry, this study evaluated the importance of medical tourism selection attributes and the rate at which these attributes were performed. Consequently, this study deduced 'convenience, service quality, differentiation, approximation' factors by factor analysis as well as the ranking among each selection attributes using T-test. The importance-performance analysis showed 'Concentrate Here' in quadrant I, 'Keep up the Good Work' in quadrant II, 'Low Priority' in quadrant III and 'Possible Overkill' in quadrant IV. The results show that "Concentrate Here" part in quadrant I is reservation procedure rapidity and information system simplicity. This means that these attributes are very important but they indicate low performance. Thus, concentration among tourism managers should be focused along these attributes. The study, then, suggests that employee who speaks Japanese fluently should be arranged during reservation procedure. Furthermore, Japanese class should become mandatory during basic employee training to improve reservation procedure rapidity. Moreover, clinic websites should concentrate on accessibility of Japanese users in such a way that they can consult their needs on line. Finally, managers should find diverse ways to bring about good service rapidly and conveniently.

Influence on the Importance of Store Attributions on Korean Consumer Satisfaction in Duty Free Stores

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Brilliant Hallyu and Plastic Surgery

“…At the present, the Korean Tourism Organization (KTO) and Seoul National University Healthcare System Gangnam Center are collaboratively running a training course for medical tourism coordinators for the responsible administrators and nurses of hospitals ( 9 ). Hana Tour and Korea University Medical Center have agreed on a memorandum of understanding (MOU) for collaboration, including an agreement that they would provide medical tourism services for Korean people residing in overseas countries.…”

“…Thus, the airline is taking initiative in establishing a reliable, efficient collaboration between medical institutions and the airline industry. In addition, Incheon City and Incheon Tourism Organization have formed a strategic partnership with Inha University Hospital to attract foreign patients from Russia and Mongolia ( 9 , 10 ).…”