Research on the Strategy and Policy of Constructing a New Open System at a Higher Level

Yao, Zhizhong; Zhang, Bin; Gao, Lingyun; Xiong, Aizong

doi:10.1007/978-981-19-7915-6_13

Cited by 1 publication

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“…For example, in the sea lantern festival activities of "Original God" in "Li Yue", players can make and release the sky lanterns to guide the spirits of the dead warriors to return home, and burn firecrackers and hang lanterns to reunite with their relatives and friends, which are like a combination of the traditional Chinese Spring Festival and the Lantern Festival. To a certain extent, players can understand the traditional Chinese festival culture [2]. The game is not just a simple entertainment experience for players, it is more like a platform to tell their own stories.…”

Section: Network Effects From Content Outputsmentioning

confidence: 99%

MiHoYo Case Study--Taking Development of Genshin Impact

Bi,

Hu,

Lin

et al. 2024

HBEM

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Game is a modern new art, as a global characteristic cultural language and a new type of cultural carrier. Cultural export is an important strategy aimed at strengthening a country's image, attracting international attention, and promoting cultural exchanges by disseminating a country's cultural values, art forms, and ideas. The core of this strategy is to promote the country's unique cultural elements to the international stage through various media and channels, thereby promoting a more comprehensive and positive understanding of the country on a global scale. This study explores the impact of cultural output on the development of the video game industry by taking Shanghai MiHoYo.Network Technology Co. It summarizes the role of cultural output in its brand strategy and analyzes the cultural communication strategy it adopts. The results of the study show that cultural output as a branding strategy brings great advantages to the development of electronic games and enhances the competitiveness of the industry.

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Section: Network Effects From Content Outputsmentioning

confidence: 99%