Researching and Improving the Strategic Planning of the Foreign Economic Activity of Enterprise

Yevtushenko, Viktoriia; Liashevska, Viktoriia; Chupryniuk, Y. V.

doi:10.32983/2222-4459-2020-6-23-29

Cited by 7 publications

(2 citation statements)

References 2 publications

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“…Основні проблеми, які пов'язані з дослідженням поняття стратегічного планування, менеджменту та активізації ЗЕД на рівні окремого підприємства знайшли відображення в роботах таких вчених, дослідників та економістів: І. М. Бойчик [1], В. А. Євтушенко, В. І. Ляшевська, Ю. В. Чупринюк [2], Ж. М. Жигалкевич, А. О. Драгомощенко [3], С. В. Князь, Т. І. Данько, Н. Б. Ярошевич [4], І. Ю. Крамар, Н. Ю. Мариненко [5],…”

Section: аналіз досліджень та публікаційunclassified

STRATEGIC PLANNING OF MACHINE-BUILDING ENTERPRISE MANAGEMENT SYSTEM ON THE BASIS OF activation OF FOREIGN ECONOMIC ACTIVITY

Савіцький¹

2023

Herald KhmNU.ES

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The paper deals with the issue of strategic planning of management system of machine-building enterprise based on activation of its foreign economic activity (FEA) and export positions. Certain aspects of development of machine-building industry at the current stage of cyclical transformations of Ukraine’s economy under conditions of military state and enhanced integration into European Union have been presented. There were analyzed current tendencies of machine-building enterprises’ performance as one of the core fields of Ukraine’s economy. Using the example of separate business entity, the expediency of thoughtful strategic planning of enterprise’s management system has been emphasized, the place of export activity has been characterized. In order to improve management system, the elements that shape development of machine-building enterprise and aimed to stimulate export have been grouped. The essence of internal and external elements of management was defined. The steps of strategic planning and solving key problems on operational level of an enterprise were proposed. Problematic issues that arise as the result of Ukraine’s economic transition stages and its influence on enterprise’s strategic planning have been interpreted. The importance of enterprise’s unit that connected to the questions of FEA activation from the side of costs for management functions implementation has been characterized, following changes to the organizational structure have been proposed. The main actions that deals with cost management, profitability and competitiveness have been grouped, the instruments of economic analysis, budgeting and foreign trade marketing were emphasized. As the results, it was built the structure of algorithm for making an export-oriented development strategy in the strategic planning of enterprise’s management system. It was proposed subsystem of market current situation evaluation, subsystem of defining and adaptation of export-oriented development strategy conception, subsystem of export potential efficiency and subsystem of export-oriented development strategy alternatives.

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Section: аналіз досліджень та публікаційunclassified

STRATEGIC PLANNING OF MACHINE-BUILDING ENTERPRISE MANAGEMENT SYSTEM ON THE BASIS OF activation OF FOREIGN ECONOMIC ACTIVITY

Савіцький¹

2023

Herald KhmNU.ES

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“…This concept is also developing dynamically in the modern model of strategic plans and consists in abandoning a representative view of the external environment, in which the goals and tools for achieving them are considered consistently, and the results of the study then provide adaptation to the external environment [13]. In general, "strategic planning is a process aimed at preparing decisions taking into account the projected conditions of the internal and external environment, and is a tool for preparing such decisions so that they are made quickly, economically and at minimal cost" [37].…”

Section: економічний простірmentioning

confidence: 99%

Changing the Paradigm of Strategic Enterprise Management in a Digital Economy

Hviniashvili

2021

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In the context of the growing consequences of the pandemic, enterprises got a chance to introduce innovations (digital technologies) that were not previously planned, and which can solve not only the problem of the functioning of the business as such, but also improve the organizational structure of the company, data processing, and optimize management functions. Taking into account the uncertainty of the situation, it is still too early to speak unambiguously about the effectiveness of such innovative solutions, but they definitely became a mechanism for maintaining the stability of the functioning of companies and counteracting a significant drop in income. The article substantiates the need for changes in the paradigm of strategic enterprise management, which modern conditions require, and identifies the main change in the strategy of digital transformation and key features and elements. The general approach to strategy formation of digital transformation as strategic updating of its basic components is presented.

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Research of cross-cultural management of business activities in European markets

Євтушенко

Лісений

Lin

2022

Bulletin of v. N. Karazin Kharkiv National University Economic Series

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Globalization of business, promotion of economic interests to the markets of other countries, processes of unification and creation of common economic space require knowledge of national customs and national culture. Culture is, first of all, predictability. The ability to understand and use the features of national cultures, interpersonal communications and business ethics in global business is an important task of cross-cultural management. The success of international companies in Europe in providing high quality products and services depends, on the one hand, on the dynamics of the growing economic environment and, on the other hand, on the adoption of global quality standards and procedures. As the European market becomes more and more global, the products and services offered by international companies around the world face the challenges of a multicultural environment, not only at the level of customer relations, but also deep inside the companies, at the level of employees. The article describes the characteristics of cross-cultural management of enterprises in the European markets, identifies the barriers to its implementation, and considers the most effective solutions in the field of cross-cultural personnel management. Cross-cultural management of enterprises in the European markets is, first of all, the creation and application of technologies for managing cultural diversity in the context of globalization, which successfully operate in different cultures, prevention of intercultural conflicts. As a solution, the development of intercultural competencies, training of global managers in Europe in key aspects of intercultural interaction, introduction and active use of advanced digital technologies, as well as building a management system are proposed. Knowledge management provides the necessary technological support for cross-cultural management of European enterprises to improve knowledge sharing, their effective use in the activities of multinational companies and international joint ventures in Europe.

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Researching and Improving the Strategic Planning of the Foreign Economic Activity of Enterprise

Cited by 7 publications

References 2 publications

STRATEGIC PLANNING OF MACHINE-BUILDING ENTERPRISE MANAGEMENT SYSTEM ON THE BASIS OF activation OF FOREIGN ECONOMIC ACTIVITY

STRATEGIC PLANNING OF MACHINE-BUILDING ENTERPRISE MANAGEMENT SYSTEM ON THE BASIS OF activation OF FOREIGN ECONOMIC ACTIVITY

Changing the Paradigm of Strategic Enterprise Management in a Digital Economy

Research of cross-cultural management of business activities in European markets

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