Madurese culture put women as a symbol of selfesteem. Although the women in this ethnic figure renowned as tough and hard-working, they are unfettered by tradition. This paper focuses on investigating Madurese women's identity between tradition and modernization. The research method used in this reseach is phenomenology with the informants were Madurese women and men. The setting of the research was in Sampang Madura district. Data were collected using interviews and in-depth interviews, participant observation (passive participation), documentation or recording of archives. Data were analyzed using Miles and Huberman (1994) analysis with data reduction technique, data presentation, conclusion and verification. This research would discuss the identity of Madurese women among others; First, the Madurese domestic domains, including: (1) the role of women as wives (2) The role of Madurese women as mothers (3) the role of Madurese women as children; Secondly, identity of Madurese women in public sphere, like an obligation to: (1) maintain cultural traditions and values, (2) maintain harmony among peoples Third, Transformation Role from tradition to modern: (1) the emergence of dual roles both economically and socially, (2) between the domination and resistance of the dual role presence of the Madurese women.