“…However, most planned change processes fail to attain the desired success (Bovey & Hede, 2001;Heracleous, 2002;Hernandes & Caldas, 2001;Pascale, Millemann, & Gioia, 2000;Tsoukas & Chia, 2002), in parallel with difficulties encountered by organizations in identifying the factors that pave the way for effective organizational change (Pascale et al, 2000). A managerial trend is apparent in the literature on episodic organizational change (Weick & Quinn, 1999), leading towards the implementation of change processes focused on tangible aspects, such as strategies, structures, processes and technologies (Pascale et al, 2000), with little attention devoted to the human element (Bovey & Hede, 2001;Oswick, Grant, Michelson, & Wailes, 2005;Vince & Broussine, 1996).…”