Brazil is one of the largest producers of pineapple in the world, which, in addition to bringing substantial benefits, contributes to increasing waste generation in the stages of processing, aiming at its consumption. The Brazilian environmental legislation has been increasingly more restrictive with respect to the disposal of solid waste, whether domestic, industrial or agro-industrial, which has stimulated studies related to the use of these materials in several matrices. This study aimed to evaluate the potentiality of using the natural fiber of pineapple (Ananas comosus), extracted from its leaves, as reinforcing material in cementitious composites. For this purpose, natural fiber extracted from the pineapple crown was incorporated in different percentages in relation to the cement mass: 0, 2.5, 5, 7.5 and 10%, and the fibers obtained were submerged in aqueous NaOH solution with 5% concentration in volume, for 1 h at room temperature. The following variables were evaluated: consistency, water retention, incorporated air, mass density in hardened state, mechanical strength, water absorption by immersion and capillarity, besides verifying the influence of the mode of fiber incorporation. It was observed that the treatment with NaOH solution and the percentage of natural pineapple fiber incorporated in up to 5% in relation to the cement mass form mortars with technological feasibility.