The extraordinary optical properties of surface plasmons in metal nanostructures provide the possibilities to enhance and accelerate the spontaneous emission, and manipulate the decay and emission processes of quantum emitters. The extremely small mode volume of plasmonic nanocavities also benefits the realization of plasmon-exciton strong coupling. Here, the progress on the study of plasmon modified spontaneous emission and plasmon-exciton strong coupling are reviewed. The fundamentals of surface plasmons and quantum emitters, and the methods for assembling coupling systems of plasmonic nanostructures and quantum emitters are first introduced. Then the major aspects of plasmon modified spontaneous emission, including emission intensity, lifetime, spectral profile, direction, polarization, and energy transfer are reviewed. The coupling of quantum emitters and plasmonic waveguides is then discussed. Next, the developments of strong coupling between plasmonic structures and various quantum emitters are reviewed. Finally a few applications are highlighted followed by conclusions and outlook.