Resource-Based Explanation of Entry Mode Choice

Sharma, Varinder M.; Erramilli, M. Krishna

doi:10.1080/10696679.2004.11658509

Cited by 185 publications

(164 citation statements)

References 59 publications

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“…In the context of entry modes, RBV (resource-based view) has been mainly used to explain entry mode decisions (Sharma & Erramilli 2004) although it can also be used to explain the relationship between entry mode choice and international performance.…”

Section: Influence Of Entry Mode On International Performance In Intementioning

confidence: 99%

International new ventures as “small multinationals”: The importance of marketing capabilities

Ripollés

Blesa

2012

Journal of World Business

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This paper aims to explore how marketing capabilities contribute to the international expansion of international new ventures, and the influence of these capabilities on the entry mode these firms choose. Specifically, the study examines how marketing This study extends previous international entrepreneurship research, including insights on antecedents of international new ventures' choice of higher commitment entry modes in foreign markets. Additionally, the results of this work encourage international entrepreneurs to look beyond the explicit value of experiential market knowledge to realize the potential value of marketing capabilities as an antecedent to higher commitment entry modes.

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Section: Influence Of Entry Mode On International Performance In Intementioning

confidence: 99%

International new ventures as “small multinationals”: The importance of marketing capabilities

Ripollés

Blesa

2012

Journal of World Business

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“…Mais especificamente, uma estratégia de internacionalização se concretiza com a escolha do modo de entrada no país-alvo, caracterizando-se como um momento onde são ponderados níveis de comprometimento de recursos e de complexidade das operações internacionais (Anderson & Gatignon, 1986;Brouthers & Hennart, 2007). O modo de entrada, particularmente, é um acordo estrutural que permite que a firma implemente a sua estratégia de produto no exterior de diversas formas (Sharma & Erramilli, 2004).…”

Section: Modos De Entrada Em Mercados Internacionaisunclassified

“…Em linhas gerais, o modo de entrada é um acordo estrutural que permite a uma organização implementar sua estratégia em um país estrangeiro, seja transferindo seus bens (exportação), seja levando seus produtos e suas operações para o exterior por meio de parcerias com empresas locais (Sharma & Erramilli, 2004). Dentre os modos de entrada mais estudados, destacam-se as subsidiárias (Johanson & Vahlne, 1990;Kotabe & Helsen, 2000), o licenciamento (Hitt, Ireland, & Hoskisson, 2002;Keegan & Green, 2000), as franquias (Root, 1994), as exportações (Kotabe & Helsen, 2000), joint ventures (Brouthers & Hennart, 2007;Keegan & Green, 2000), entre outros.…”

Section: Introductionunclassified

As Variáveis Relacionadas à Escolha do Modo de Entrada em Mercados Internacionais

Steinbruch

Soares

Nunes

et al. 2016

RORAIMA MANAGEMENT REVIEW

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O objetivo do presente trabalho é analisar as variáveis relacionadas à escolha do modo de entrada em mercados internacionais feita por executivos de empresas brasileiras do setor eletroeletrônico. Para tanto, foi realizado um estudo qualitativo de natureza exploratória. Mais especificamente, foram coletadas entrevistas com nove executivos de empresas, que vivenciaram processos de internacionalização e de escolha de modos de entrada, e com cinco especialistas sobre o tema. Os dados, tratados através da técnica de análise de conteúdo temática, permitiram constatar que as variáveis consideradas pelos executivos brasileiros durante a decisão do modo de entrada são as seguintes: (i) custo; (ii) controle; (iii) risco; (iv) distância cultural; (v) distância geográfica; (vi) velocidade de internacionalização e tempo total de viagem; (vii) experiência multinacional da firma; (viii) atratividade do mercado; (ix) incentivos de entidades brasileiras; (x) escolha do parceiro certo; e, (xi) retorno da operação. Ainda, com base nos dados obtidos, foi possível observar que o modo de entrada mais utilizado pelas empresas entrevistadas do setor eletroeletrônico é a exportação, enquanto que as franquias não despertam o interesse dos executivos.

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“…The resource-based view of the firm (RBV) suggests that valuable, rare, inimitable and non-substitutable resources of the firm allow a company to grow (Wernerfelt, 1984;Barney, 1991;Nelson & Winter 1982;Grant, 1991). Successful competition and reaching company's long-term aims is possible if the firm has enough resources and uses them effectively (Sharma & Erramilli, 2004). The RBV argues that firms with valuable resources and capabilities favour high control modes of internationalisation (Ekeledo & Sivakumar, 2004).…”

Section: Literature Reviewmentioning

confidence: 99%

International Development of German Enterprises on the example of the Wielkopolska Region

Śliwińska

Śliwiński

2017

EBER

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A B S T R A C T Objective:The aim of the research is to understand how German enterprises are developingtheir activities and sales in the Wielkopolska region in Poland, in particular to investigate how they perform in terms of sales volume, what the drivers of their growth on the foreign market are, what constitutes the Wielkopolska region, and what the barriers to their growth are. Research Design & Methods:The qualitative research method, in particular the multiple case study approach. The research covers 12 firms and was conducted using the direct interview method. Findings: We found that German firms functioning in Wielkopolska have extraordinary growth rates, over 20% per year, substantially higher than those achieved in Germany, that they did not follow the classical Uppsala model of internationalisation, and that their main sources of growth are their high quality, employees, and innovativeness in combination with the fast growing market of a less developed economy. Implications & Recommendations:The study suggests that in order to reduce or eradicate the barriers to growth of German firms in Wielkopolska, the appropriate authorities should care more about the higher stability and good enforcement of the law and political stability in Poland's eastern neighbour -Ukraine. Contribution & Value Added:The research contributes to the development of knowledge on the functioning of German firms' growths rates in Wielkopolska and factors enhancing and impeding their growth on the practical and theoretical level. Article type: research paper

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Resource-Based Explanation of Entry Mode Choice

Cited by 185 publications

References 59 publications

International new ventures as “small multinationals”: The importance of marketing capabilities

International new ventures as “small multinationals”: The importance of marketing capabilities

As Variáveis Relacionadas à Escolha do Modo de Entrada em Mercados Internacionais

International Development of German Enterprises on the example of the Wielkopolska Region

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